So we’re already into 2017, in case you haven’t seen. Which means you most likely have already damaged considered one of your New Yr’s resolutions. Don’t fear, my decision to get higher sleep has already been dashed.
However considered one of my resolutions that I cannot be breaking is to turn out to be a greater graphic designer in 2017. And that is nice information for you, as a result of I’ll assist you additionally turn out to be a greater designer within the course of.
You are watching: 8 graphic design trends for 2017
In case you have learn any of my different articles, you’ll know that I’m not a historically skilled graphic designer. I’m, as an alternative, a author who enjoys design sufficient to immerse myself in it and study all that I can. And that quest continues into this new 12 months.
An ideal place to start out is to see what the graphic design world will seem like this 12 months, and what traits will take it by storm. And we expect that 2017 will reject a few of the previous graphic design traits utterly.
It’s going to be an fascinating 12 months, to say the least. This information will put together you for these modifications.
1. Louder and Brighter Colours
Over the previous few years, many tech leaders used muted, secure and simple to digest colours. This was in an try to create a really clear and managed design scheme. It was nearly an try to point out people who the glossy, practical future they’ve seen in science fiction motion pictures was already right here.
However now that everybody and their mother have seen this design type work for Apple, the copycats have killed the ability it as soon as held.
Now, in 2017, there can be a shift away from impartial colours like whites, grays and black, to bolder and brighter colours.
Some firms are already doing it and have been for some time, just like the music wizards over at Spotify. Actually, they’re already main the pack, utilizing daring colours blended with professionally edited images to create in-your-face designs.
This sort of colour utilization has turn out to be a part of their model, which signifies that their photographs are immediately recognizable. And if you find yourself combating for actual property on social feeds, highly effective branding like this can assist you win 2017.
Simply because many firms can be ditching their boring colour schemes in 2017 doesn’t imply there must be a colour revolution in your organization. Some firms can be including only a little bit of colour, and it’ll make all of the distinction.
Utilizing daring colour accents may even assist many manufacturers cling to their minimalist roots. By infusing vivid colours with conventional impartial backgrounds, firms may give their branding a contemporary new look with out straying too removed from what made them nice.
For instance, we already noticed any such redesign from Instagram just a few months in the past.
This straightforward redesign helped carry them into an entire new period and unified all the totally different apps beneath one colour. And similar to with Spotify, any such daring colour utilization is recognizable throughout the online.
A big driving drive behind the pattern of daring and vivid colour utilization in design comes from Google’s Materials Design. Their design language focuses on flat, organized, and intuitive design. They use “sudden and vibrant” colours, in addition to fonts and pictures which can be as practical as they’re pleasing to the attention.
Really, numerous the issues that can be trending in 2017 are influenced by the adoption of the Materials Design ideas.
We took their recommendation when designing this graphic to advertise a brand new book. It has been an insanely standard featured picture!
In case you want some assist selecting the very best colours on your designs, try this text with nice examples of colour palettes that match this daring scheme. Don’t be afraid to make use of colours that distinction starkly towards each other.
2. Daring Typography
In 2017, daring typography may even struggle towards the ever-dwindling consideration spans of readers, and the saturation of content material. Massive and daring fonts can be used to seize the attention.
One among my favourite examples of this must be Wired. They use a mixture of fonts to emphasise particular person titles and set up a hierarchy of data on the web page.
Simply check out a few of the examples from their homepage under:
An ideal instance of utilizing in-your-face fonts to seize the reader’s consideration on social media comes from HubSpot. They ensure that the textual content is entrance and heart, with the graphic used as assist:
HubSpot know that the time we allocate to digest a tweet is nearing zero annually. They mix concise, punchy copy with daring fonts to seize your consideration.
Moreover, the shift to cell and very excessive definition screens may even improve the necessity for daring fonts. Clearly, increasingly more folks can be utilizing their telephones to get content material, and the way in which that content material is introduced might want to sustain.
Buffer makes use of robust headers within the physique of their articles, not simply originally, to offer them a spine and make it simpler to learn throughout totally different units. I might advocate utilizing this method to assist folks navigate lengthy reads, irrespective of the display screen measurement.
We additionally took an analogous method, when creating the infographic template under. Mixing daring font decisions with fascinating colours to create an eye catching graphic:
3. Google Fonts
I’ve been utilizing Google Fonts for some time now as a result of they’re so versatile. If I must design one factor on-line after which add it to my slide deck, I’m assured the fonts will work collectively. And so they play good with about each weblog or website you would construct.
Oh, and did I point out most of those 810 totally different fonts are free to make use of? Yeah, folks like free. And so they like issues which can be insanely simple to make use of. Like this instance that makes use of a combination of some standard Google Fonts:
Among the hottest fonts on Venngage are daring Google Fonts, like Roboto from above or Open Sans.
4. Genuine Images
As the quantity of content material created annually continues to extend, the necessity for high quality photographs has elevated as effectively. And to maximise the shelf lifetime of a few of these photographs, the creators have needed to make them as generic as doable.
The one downside is that the very best generic photographs get overused by everybody. In case you have been lively in tech or advertising scene currently I’m guessing you may have seen the next picture:
It has been utilized in touchdown pages on, weblog headers, and even some Instagram posts. To be truthful, I even used it for one of many websites I used to be constructing just a few years in the past. However due to the recognition of this picture and different inventory photographs prefer it, the authenticity has plummeted.
The necessity for clear and excellent photographs in the whole lot has solely exacerbated the issue as effectively.
As reader seeing this picture for the hundredth time, I might assume that the author or creator doesn’t care about making their work authentic. So why ought to I learn it?
That’s the reason it’s essential to begin utilizing genuine, authentic photographs that signify your model. Cease utilizing the most well-liked photographs and begin making a few of your individual.
I’m guessing everybody in your workforce has a digital camera telephone of their pocket. Why aren’t you utilizing them? Snap just a few images of your workplace or some enjoyable photos of your brand and use these as an alternative.
Or if somebody in your workforce is a budding photographer, give them a day or two to shoot some photographs that you should use for a 12 months!
For instance, we took an image of a few of our staff for our new web site and couldn’t be happier.
By doing this, we added the human component again to our photographs, that so many of those inventory images are lacking.
5. Hand-Drawn Graphics and Icons
The necessity for extra genuine photographs may even affect icons and graphics. Not too long ago now we have seen manufacturers embrace this wholeheartedly as they give the impression of being to distinguish themselves from the pack. This may even add a private or enjoyable component again into your design or content material work. And this could’t be carried out with off-the-shelf icons or graphics.
Many might even see this pattern as infantile or unprofessional, however it can positively assist you stand out on-line. Like most of the traits in 2017, this can be a push again on the clear and nearly scientific nature of design in recent times.
For instance, Dropbox has adopted the usage of hand-drawn illustrations in the whole lot they do. It has turn out to be a part of their model now and is well recognizable.
Plus, it places the consumer comfortable, appeals to the kid in all of us, and makes the product appear extra accessible. That is particularly useful if you’re a big tech firm like Dropbox.
One other nice instance of hand-drawn icon comes from Casper, a mattress firm. They use illustrations on nearly all of their touchdown pages Like this fascinating one under:
MailChimp additionally bought into the spirit and used hand-drawn illustrations of their 2016 annual report.
And eventually, for another GREAT instance, we glance to Moz. They use illustrations of their weblog headers, like this one:
We even have launched extra hand-drawn illustrations in Venngage as effectively. I’m significantly a fan of a few of the ones under:
And our love for hand-drawn icons typically makes its method into different initiatives as effectively:
6. Minimalism Will Get Again To Its Roots
In case you had been to explain what minimalism was to a stranger, you’d most likely discuss an absence adornment in design, with a give attention to performance. You’ll most likely additionally consider a impartial colour palette of blacks, grays, and whites.
Plainly the true spirit of minimalism-pared down, practical design elements-has been misplaced and, as an alternative, changed with boring black and white colour schemes. I believe this was carried out to make up for the shortage of processing energy and display screen measurement on cell units.
In 2017, that may all change. That is the 12 months that minimalism, hopefully, will get its groove again. And that includes utilizing much more colour. Cell units are actually simply as highly effective as computer systems and a few even have higher screens.
One among my favourite minimalist-influenced designs must be Medium’s brand. They had been capable of embrace a bunch of various colours however nonetheless create a really minimalist brand.
One other brand redesign that influenced minimalism with colour occurred just a few years in the past with Google, who occurs to be a catalyst for a lot of of those new traits. They shaved just a little bit off their typeface but in addition debuted an entire new “G” brand, which I’m nonetheless a fan of.
Every part about that screamed minimalist however there was not one point out of it in thepress as a result of true minimalism has been misplaced to most people. As a result of it didn’t seem like it was created earlier than colour was invented and solely used one form, it was not a minimalist brand.
As an alternative, it was extra colourful and popped off the page-but it was nonetheless a minimalist brand. And following that redesign, like so many issues earlier than, folks adopted Google’s lead.
Now we have even began emulating a extra minimalist type with our featured photographs for blogs.
The easy design clearly communicates the message of the graphic.
7. Helpful GIFs
Everybody (effectively, nearly everybody) loves GIFs. They’re the right little dialog helper that expresses emotion when textual content received’t do the trick.
Plus, they don’t require any particular software program to run, often have a small file measurement, and could be embedded nearly wherever.
So they’re higher than movies and pictures, most often when loading time or knowledge utilization must be minimized. And I feel that versatility is what’s going to make them even higher and extra helpful in 2017.
One among my favourite methods to make use of GIFs is as featured photographs on your weblog posts or article. As an alternative of utilizing boring inventory photographs, make investments a couple of minutes of your time in making a GIF just like the one under:
It doesn’t must be a murals, but it surely positively will draw consideration to your publish when shared on social media. The most effective examples of utilizing a GIF as a weblog header is that this publish on The Subsequent Net
Duotones are merely the combining of two colours on a picture, often utilizing very vivid or contrasting colours. They require a little bit of design work however it’s most positively value it.
Solely a talented designer can actually create an incredible duotone. It’s truthfully previous my ability stage however that doesn’t imply you shouldn’t embrace it in your 2017 design plans!
Spotify was one of many first to essentially push any such design into all components of their branding, and lots of different manufacturers have adopted their lead since. Like under:
They’ve been ready to make use of this method to paint to face out in not solely the streaming house however music on the whole. And you should use it in the identical method on your trade!
This daring use of contrasting colour may even carry some originality into your design. And hopefully make it pop on the white backgrounds of the various social media websites.
The driving drive of design this 12 months is the rebel of designers towards the overly clear, white the whole lot and nearly too good aesthetic that the titans within the tech trade have pushed for the previous few years.
Now we are going to see design take an entire new method to issues they’ve been doing for thus lengthy. And will probably be intense, progressive and exquisite.
However I feel that similar to with different design traits previously, many of the innovating can be carried out by the highest tech firms like Spotify, Google and Apple. They’re those which have the bandwidth, cash and expertise to check a bunch of concepts to see what works greatest. And that’s nice for us, as a result of we are able to solely use the profitable concepts.
I hope this text will information you in taking over some new design challenges and getting forward of your rivals.