8 Graphic Design Trends that Will Define 2022 [Infographic] – Venngage

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8 Graphic Design Trends that Will Define 2022 [Infographic] – Venngage

The occasions of 2020 are set to affect graphic design developments for years to come back.

We’ve had the pandemic. The Black Lives Matter motion and #StopAAPIHate got here into prominence. We additionally encountered devastating local weather disruptions. Plus world political adjustments.

You are watching: poster design 2020 trends

Within the company world, these occasions have modified the best way companies and entrepreneurs talk with prospects.

There was a visual transfer in the direction of being extra inclusive. Manufacturers are additionally working in the direction of backing up statements with info and statistics.

Extra manufacturers are utilizing vibrant colours. Branded memes have turn out to be in style once more.

What design improvements will we see dominate the panorama in 2022? We spotlight the most important graphic design developments under.


Not a designer? No downside. Create your personal infographic right now with Venngage’s Infographic Maker.


Graphic Design Traits 2022:

  1. Inclusive visuals
  2. Enjoyable knowledge visualizations
  3. Daring backgrounds
  4. Colourful icons and illustrations
  5. Serif fonts
  6. Branded memes
  8. Social screencaps

Click on right here to see the graphic design developments of 2021.

1. Inclusive visuals

Showcasing the range of human life is a necessity now greater than ever earlier than. That’s why it’s the highest graphic design pattern of 2022.

At Venngage, we’ve been often utilizing numerous icons and illustrations in our templates to mirror our workforce and viewers.

We’ve additionally been writing about range in design and creating visuals across the subject, such because the informational infographic under.

Diversity and Inclusion Terminology Infographic Template


The occasions of 2020 round racial reckoning had been a very long time coming. Manufacturers have since realized the significance of making a extra consultant advertising technique.

Corporations at the moment are sharing the make-up of their workforce. They’re additionally implementing inclusive visuals of their advertising campaigns. 2020 has impacted the best way manufacturers strategy illustration.

You’ll be able to see how Slack has been populating its visuals with extra numerous teams of individuals during the last yr.

Slack inclusive visuals Graphic Design Trends 2022

And it isn’t simply on extremely seen platforms like Instagram the place Slack has been displaying its range. Slack’s touchdown pages have numerous faces greeting customers.

Slack LPs Graphic Design Trends 2022 inclusive visuals

Creating visible advertising supplies that enchantment to wider audiences is quick changing into the default.

We’re seeing extra pictures and icons that mirror extra races, genders, and physique varieties. Cis-gender, White, able-bodied males have been thought of the default in visible media. That’s slowly starting to vary.

By being extra consultant, manufacturers can attain audiences that they hadn’t catered to earlier than. It additionally helps mirror the world as it’s now. Plus, this strategy helps appeal to a extra numerous workforce.

One other main enterprise software program that’s often integrated inclusive visuals is Trello. Right here’s the homepage with a bunch of numerous folks illustrations.

Trello homepage Graphic Design Trends 2022 inclusive visuals

Hubspot is one other enormous model that has embraced range in its visible advertising technique. From the homepage to social media visuals, Hubspot is highlighting how numerous companies could be.

Hubspot homepage Graphic Design Trends 2022 inclusive visuals

Check out how Shopify has been together with numerous imagery all through its website. This can be a nice method to present customers that your model is for everybody, not only a slim viewers.

Shopify Graphic Design Trends 2022 inclusive website

Search Engine Journal has been creating beautiful and numerous weblog headers all yr. Right here’s a number of our favorites under. You’ll be able to see the range of races and talents showcased in these visuals.

SEJ blog headers Graphic Design Trends 2022

In 2022, showcase the range of the world in your advertising designs. It’s a good way to mirror your huge buyer base and cement your model as a part of an even bigger complete.

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2. Enjoyable knowledge visualizations

Final yr, we noticed a proliferation of knowledge visualizations within the fields of healthcare and advertising. This was comprehensible. There was loads of advanced knowledge to share with the pandemic raging on.

With hosts of dangerous infographics being shared on-line and on information channels, there was a name for simplified knowledge visualizations. That’s the route loads of entrepreneurs took.

Creating easy charts and graphs that shared a narrative was the easiest way to maintain audiences engaged and knowledgeable.

It seems to be like manufacturers have taken that strategy to an entire different stage. As a substitute of straightforward charts, we’re seeing extra enjoyable knowledge visuals changing into the graphic design pattern of 2022.

Twitter advertising has been creating colourful and fascinating charts and graphs for a wide range of subjects over the previous yr.

Twitter marketing 1

These knowledge visualizations simply catch the attention of customers on Twitter. However they’re not simply visually interesting. These graphs cowl enjoyable subjects like gaming or summer time actions, like this tweet thread.


The pivot to enjoyable knowledge doesn’t come as a shock. 2020 and most of 2021 have been emotionally difficult, to say the least.

Customers within the B2C and B2B sectors are on the lookout for a psychological break after they look via social media.

LinkedIn Advertising has additionally taken to creating knowledge visualizations about related subjects. However the model is utilizing a lighter tone, like on this tweet about inboxes.

LinkedIn Marketing on Twitter 1

The chart is straightforward and clear. It’s unmistakably an information visible made to arrest the attention. However when you begin studying the content material, that’s whenever you see that LinkedIn is having a little bit of enjoyable.

Hubspot’s Instagram has various pleasant knowledge visualizations. We love their use of coloration, or lack thereof, relying on the subject.

Hubspot Graphic Design Trends 2022 data visualizations

This graphic design pattern works finest when you don’t do an excessive amount of. Preserve the design easy and the content material related.

Venngage ran just a few knowledge tales on Instagram utilizing this technique. A single coloration theme ran all through the visuals. This helped hold the story in focus.

Venngage instagram

Information visuals have turn out to be half and parcel of selling now. We all know that customers are going to cease to have a look at a chart or graph.

However manufacturers have moved away from sharing but extra devastating information concerning the pandemic. As a substitute, they’re creating data-related content material about subjects which can be interesting and fulfilling.

At Venngage, we’ve been designing enjoyable knowledge visualizations for some time. We’ve created infographics about The Avengers, Recreation of Thrones, Netflix fonts, and Disney villains.

For instance, right here’s a easy however enjoyable buyer journey thoughts map instance that manufacturers could be impressed by.

Vintage Buyer Journey Map Template


Information is essential, particularly within the wake of the pandemic. With rampant misinformation, there was a rising demand for manufacturers to be extra accountable. However that doesn’t imply that knowledge must be boring.

Manufacturers can have some enjoyable with subjects. Simply make sure that the content material stays related to your viewers and area of interest.

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3. Daring backgrounds

We’ve seen a transfer in the direction of muted colours over the previous few years. However graphic design developments for 2022 are going again to bolder and brighter colours.

Whereas these colours gained’t be the main focus of designs, they are going to assist visuals stand out within the busy on-line house.

Spotify has been utilizing daring backgrounds throughout its social channels over the previous yr.

Spotify Twitter Graphic Design Trends 2022

Visually, the daring colours, contrasted with the lighter textual content, make the pictures pop on a social feed. It instantly makes you wish to click on to seek out out extra.

This can be a pattern that has caught on with different manufacturers, even outdoors the leisure sphere. Mailshake has embraced the multicoloured daring background on its weblog posts.

mailshake blog Graphic Design Trends 2022

This consulting pitch deck exemplifies the path we’re speaking about it. It’s multicolored, not very vibrant, however daring sufficient to attract the attention.

Consulting Pitch Deck


Observe how the boldness of the background doesn’t take away from the important thing parts within the visuals. You’ll be able to nonetheless learn the textual content, see the icons, and perceive the core message of the deck.

The identical goes for this poster header. You’ll be able to see the icons mix into the background colours. The white padding helps hold the icons in focus.

Company Remote Team Building Event Poster Template


Don’t know how you can create a daring background to your poster? Simply design visuals just like the above utilizing the Venngage poster maker.

Daring backgrounds are one of many graphic design developments that returns often.

What’s fascinating about them is that these backgrounds aren’t meant to overwhelm the textual content. As a substitute, it’s a software to make the knowledge stand out.

Buffer has been incorporating daring backgrounds throughout its Instagram posts, Tales, and IGTV. Right here’s a number of the model’s posts on Instagram. Buffer instagram Graphic Design Trends 2022

They aren’t shying away from utilizing an array of colours. And neither must you!

Similarweb’s branding has leaned strongly right into a daring blue background. The corporate has tailor-made its icons to match, making a cohesive model presence throughout social media and its web site.

Similarweb twitter Graphic Design Trends 2022

Daring backgrounds could be overwhelming when you overuse them. They’ll additionally saturate your feed in a short time. We propose utilizing a mix of vibrant colours and muted tones. It will really feel soothing for the attention.

Right here’s a Venngage enterprise proposal template that demonstrates how you need to use a daring background properly. Content Marketing Proposal


Just a few pages make use of the brilliant colours within the background. The remainder of the pages have a white background and use daring colours as highlights.

Daring backgrounds have made an surprising comeback in time for 2022.

With a lot content material being shared on-line all through 2020-21, it isn’t stunning that manufacturers have gone again to this previous favourite to seize viewers consideration.

However bear in mind to make use of vibrant backgrounds sparsely. They’re meant to make the knowledge on a web page stand out, not drown it.

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4. Colourful icons and illustrations

Sticking with the theme of coloration, it wasn’t stunning that manufacturers determined to pair their daring backgrounds with equally colourful icons and illustrations.

Icons have lengthy been a strong advertising software. They share messages at a look and are universally acknowledged.

Sprout Social has taken the colourful route with its icons. Observe how the model combines the colourful icons with daring backgrounds. The distinction is startling and engages the attention instantly.

Sprout Social blog Graphic Design Trends 2022

Most icons imply the identical factor in a number of languages. This makes them an simply accessible method to attain audiences.

We’ve been seeing illustrations turn out to be extra in style over time. There was a heavy deal with inventory images and pictures just a few years in the past. However illustrations are making a comeback.

These illustrations from Toolbox HR are actually a pleasure to have a look at. There’s a superb mixture of interpretative illustrations and easy icons. Toolbox HR headers Graphic Design Trends 2022

The model is de facto leaning into colours with its visuals. Although there isn’t a coloration scheme to comply with, the visuals unmistakably belong to the model.

Curiously, whereas flat icons and illustrations have been all the craze for 2021, we’re now seeing a combination.

Flat and 3D icons and illustrations are getting used throughout the board. The first connection between them is how colourful they’re.

This brief video from Pipedrive demonstrates how essential coloration has turn out to be within the advertising sphere. With simply three colours, the illustrative video seems to be vibrant and catches the attention. Pipedrive twitter

Most significantly, it will get the message throughout to anybody scrolling via their timeline.

Databox is one other model that has embraced just a few of the graphic design developments of 2022. The corporate has began utilizing colours in a giant means.

Databox blog Graphic Design Trends 2022

You’ll be able to see the hues in its backgrounds, icons, and illustrations. We additionally love how the location is utilizing numerous folks icons in its headers.

Salesforce has additionally been utilizing a wide selection of colours for its illustrations, as you may see on this publish. Salesforce LinkedIn 1

The colours are used strategically, in chairs, shirts, and plant pots. It’s adequately subtle to attract the attention with out overwhelming the reader.

Right here’s one other instance of subtly utilizing colourful icons from Zendesk. The background colours are extra consistent with the muted shades of final yr, however many of the icons pop off the display. Zendesk twitter 1

That is the sort of illustration that can have even probably the most ardent doomscroller stopping of their tracks.

At Venngage, we’ve been creating a bunch of templates that incorporate colourful icons and matching illustrations, like on this plan template.

How To Create A Change Management Plan Infographic


Colourful icons and illustrations are visually interesting however they nonetheless want to stick to your model tips. Additionally they must mirror the central message of your weblog posts, social media posts, or infographics.

With Venngage, you may entry 40,000+ icons, together with flat and 3D icons. We even have over 500 numerous icons to your folks infographics, utterly totally free.

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5. Serif fonts

Serif fonts made a comeback for 2021. It seems to be like they’re right here to remain for 2022, as effectively. These classical kind fonts have been in existence for hundreds of years.

They’ll look outdated generally, which is why we see them falling out of favor.

However serif fonts are additionally elegant fonts. They appear fashionable and nostalgic. However extra importantly, as a result of manufacturers so typically use sans serif fonts, any serif font instantly catches the attention, like on this eBook instance.

Healthcare Brand Style Guide Ebook Template


And in a crowded on-line sphere, notably due to the pandemic, arresting customers’ consideration has turn out to be paramount.

One model that has embraced serif fonts over the previous yr is Intercom. They’re utilizing a classy model on their homepage that manages to marry a traditional type with fashionable aesthetics.

Intercom Serif fonts Graphic Design Trends 2022

The model has additionally been utilizing serif fonts for its podcast collection.

Intercom podcast

Mailchimp has adopted serif fonts for its model for some time now. Right here’s their homepage with a really traditional serif font greeting customers.

Mailchimp Serif fonts Graphic Design Trends 2022

Serif fonts look reliable and calming, which is what customers must see proper now. Mailchimp has paired its model fonts with the proper visuals on its homepage to create that impact.

Customers within the B2B sector wish to join with manufacturers which can be reliable. That is very true within the unstable surroundings we at the moment dwell in. That’s what a serif font can do.

This theme of belief and reassurance continues via Mailchimp’s Twitter feed.

Mailchimp Twitter 1

And their podcast artwork.

Mailchimp podcast on Twitter

In addition to Mailchimp’s weblog titles.

Mailchimp blog title

Model consistency is essential in a web-based house that’s overwhelmed with content material. Mailchimp has discovered the system that makes them recognizable.

Even Shopify has embraced the serif font pattern for a few of its Instagram posts.

Shopify instagram 1

Vogue manufacturers typically use serif fonts of their advertising visuals. Right here’s London Cashmere Firm pairing a serif font with its Instagram publish.

London cashmere instagram

For those who’re seeking to incorporate serif fonts in your advertising visuals, Venngage has an inventory of the perfect free fonts obtainable proper now. And we now have an entire information on how to decide on the proper fonts to your designs.

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6. Branded memes

Everybody loves memes. Or at the least, they like to hate memes. It’s unattainable to keep away from them. There’s a meme for all the things. And all the things could be became a meme.

Some memes are likely to catch on quicker than others. Viral memes do have a brief lifespan, although.

They’ll fizzle out inside a day, and even inside just a few hours. However some memes are eternal and proceed to be acknowledged years later.

As with enjoyable knowledge visualizations, the state of the world in 2020 and 2021 impacted how manufacturers use memes. This has given rise to one of the crucial enjoyable graphic design developments of 2022: branded memes.

Posts like this one from Shopify have gotten the norm, even in so-called severe niches.

Shopify instagram 2

The explanation why this meme works is due to its simplicity. The actors and the context might not be related in just a few months. However the visible is so easy that it conveys the story the model is making an attempt to inform.

And that’s the important thing to meme success. You don’t wish to make investments time in a meme that no person will perceive in just a few weeks.

The visible additionally wants to face by itself. One of the best memes say loads with none context.

You’ll find inspiration from Basis Inc. The advertising model has been selecting the perfect memes for its social media. It’s protected to say they’ve turn out to be a lean imply meme machine over the previous yr.

Foundation Inc Graphic Design Trends 2022 Memes

What works with Basis Inc’s memes is how straightforward it’s to know the visible. You don’t want any background. The context is apparent.

For instance, ought to you’ve watched Historical Aliens to know the fourth meme? No.

You’ll be able to inform that the person within the visible is making an attempt to say one thing he thinks is profound. After all, realizing the context makes the meme infinitely funnier.

Sprout Social took a unique strategy to the meme format in 2021. There was a web-based pattern about describing attributes related to Zodiac indicators.

The social media model shared this business-relevant meme.

Sprout Social meme Graphic Design Trends 2022

Buffer has additionally been stepping into the meme sport with this grid. I’m positive each social media supervisor will acknowledge these emotions.

Buffer instagram 1

The Olympics birthed loads of memes which can be positive to gladden a sports activities fan’s coronary heart. SEMRush embraced the format and introduced it into the world of selling workplaces.

SEMRush Twitter 1

Sticking with the sports activities theme, this meme warning about PBNs couldn’t be extra apparent.

SEMRush Twitter 2

Like Basis Inc, SEMRush has gone all out on its meme advertising. Right here’s how they repurposed a well-liked canine meme to showcase a product function.

SEMRush Twitter 3

Zapier took the meme format to an interactive stage. Try this thread the place the model created ‘Worker of the month’ badges for customers’ pets.Zapier twitter 1

What a enjoyable means to enhance engagement and lighten the temper!

Over on Instagram, Zapier continued to maintain issues gentle with this lately in style Star Wars meme. It’s a good way to spotlight the usefulness of their product.

Zapier Instagram 1

Memes are enjoyable and fascinating. They share common messages which make them a straightforward visible to adapt to your online business wants.

The essential factor to recollect with this 2022 graphic design pattern is avoiding overuse. Memes can turn out to be stale in a short time.

Don’t depend on memes as the only real technique of visible communication. Use a wide range of visible instruments and pepper in memes now and again.

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If there’s one factor we find out about graphic design developments, it’s that they’re cyclical.

A handful of years in the past, quotes have been all the craze. Inspirational quotes from advertising gurus, enterprise tycoons and consultants have been in every single place.

Then folks began getting pissed off with the identical quotes displaying up on a regular basis. Or worse, being forwarded to them by over-eager kinfolk.

That’s now altering. Right here’s a quote LinkedIn shared highlighting a person’s studying initiative. This quote serves as social proof. However it additionally reveals that LinkedIn is participating with its neighborhood.

LinkedIn quote Graphic Design Trends 2022

We’re seeing quotes make a comeback however with a distinction. We aren’t seeing the identical inspirational quotes from earlier than.

As a substitute, the quotes being shared in advertising visuals have extra to do with training than inspiration.

Right here’s one other instance from LinkedIn. The publish features a quote each within the textual content and within the visible. This provides customers loads of context. LinkedIn quote 2 Graphic Design Trends photoshopservices.net

It’s a good way to spark dialog. Which is strictly what this marketing campaign was geared in the direction of.

LinkedIn wasn’t afraid to throw it again to the previous classics on Twitter, although. Right here’s a quote from Aristotle for the model’s #MondayMotivation posts.

LinkedIn Marketing on Twitter 2

Keap has been utilizing quotes from its prospects as social proof. This isn’t a brand new social media technique however we like their visuals. They’re together with the quote alongside a picture of the person.

Keap instagram

Teamwork has additionally been utilizing buyer quotes for its social media visuals. A robust quote, paired with a picture of an actual particular person, is nice for social proof.

Teamwork twitter 1

When Teamwork doesn’t have a picture of the shopper, they’ve used a unusual illustration as a substitute. It’s a superb substitute and does the job.

Teamwork twitter 2

Buffer has been utilizing quotes from weblog posts as a teaser. That is one thing we’re seeing rather more of during the last yr. And it’s going to proceed as a graphic design pattern in 2022.

Buffer instagram 2.png

Zendesk has additionally been utilizing quotes for teasers in its #VillageAtZendesk interview collection. The quotes are a good way to encourage customers to click on on the hyperlink and skim extra.

Zendesk twitter 2

Right here’s an Instagram publish from Asana with a quote and a branded picture of the speaker. It’s a clear and enticing visible that displays the model and the message they’re making an attempt to ship.

Asana instagram

The usage of quotes in visible advertising has developed. There’s actually room for quotes in advertising collateral now. The trick is to seek out one soundbite that stands out and use that to your visible.

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8. Social screencaps

Manufacturers have been sharing variations of the identical publish on a number of social media channels for some time now.

However every platform has its distinctive voice and enchantment. It isn’t all the time possible to create separate content material on a regular basis.

Manufacturers must share bulletins, contests or product launches on all channels. And so they wish to share it on the similar time.

The way in which to do that is thru social media screencaps. They’ve been gaining reputation amongst people and types.

For those who check out Hubspot’s Instagram posts, you’ll typically see most of these pictures seem. The posts are screenshots of tweets overlayed on Hubspot’s signature model visuals.

Hubspot Graphic Design Trends 2022 social screencaps

This pattern is fascinating and we are able to’t assist however find it irresistible. There’s no method to share posts from Twitter to Instagram in the meanwhile. In any case, Twitter is a really text-based medium. Instagram is fully visible.

However these advertising ideas and methods that Hubspot has shared are related to their viewers. It doesn’t matter what platform they’re on!

That’s why Hubspot has taken to screenshotting these tweets and sharing them on its Instagram.

Zapier is one other model that’s been happening the social screencap route. The model has adopted this graphic design pattern in time for 2022, primarily as social proof.

Zapier Graphic Design Trends 2022 social screencaps

It’s a intelligent method to cross-pollinate between platforms whereas showcasing the ability of their product.

Final yr, we noticed the rise of social slide decks as a technique of sharing a number of visuals on completely different channels. Whereas slide decks have caught on closely, we’ve seen the graphic pattern of social screencaps take over in time for 2022.

Lululemon has additionally been sharing optimistic suggestions from its prospects by screenshotting tweets for Instagram.

The model shares a carousel of tweets about one kind of product per publish. For instance, this one focuses on their athletic shorts.

Lululemon social screencaps

This pattern is catching on past Twitter and Instagram. Manufacturers on LinkedIn are using posts from different platforms to interact their audiences.

Basis Inc has been sharing screenshots of tweets by its CEO, Ross Simmonds, in addition to different entrepreneurs. Foundation Inc Graphic Design Trends 2022 Screencaps

That is the sort of content material that speaks to the model’s viewers however isn’t available on LinkedIn to share. Screenshots of those posts bridge that hole.

Manufacturers aren’t simply sharing tweets on Instagram and LinkedIn. Zoom has been sharing its TikTok movies on Instagram.

Zoom Graphic Design Trends 2022 TikTok-Instagram

Instagram’s new video settings permit a wide range of sizes. And TikTok’s vertical orientation matches completely on Instagram.

And Zoom is sharing their TikToks on Twitter, as effectively.

Zoom twitter 1

Channels like TikTok are geared in the direction of lighter content material. However that doesn’t imply that content material can’t dwell on different platforms.

Customers aren’t visiting social media for sales-y content material. They wish to be entertained whereas they be taught ideas and methods. Bringing a number of platforms collectively via social screencaps helps remedy that downside.


The graphic design developments of 2022 are a direct fallout of the pandemic and the altering social and political panorama of the world.

These occasions have had a profound affect on the best way manufacturers talk with their prospects.

However it’s additionally modified how manufacturers current themselves. There was a substantial amount of self-reflection over the previous 18 months.

Manufacturers are trying to place their finest foot ahead in each facet of their enterprise life.

The visuals that corporations undertake will act as a window into their ethos and mission. That’s why we’re seeing extra inclusive visuals and knowledge visualizations.

Plus, branded memes are more likely to stay stylish within the close to future.

If you wish to see how the graphic design developments of the previous few years have modified, scroll down and have a look. We’ve collected all of the analysis Ryan McCready performed on developments from 2018 onwards.

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7 Graphic Design Traits That Will Dominate 2021

With so many large-scale adjustments on the earth over the previous yr, manufacturers haven’t been capable of take many design dangers this yr. Additionally they need to do much more with much less this yr.

What graphic design developments will dominate in 2021? Try a few of our largest graphic design developments under.



Graphic Design Traits 2021:

  1. Muted Shade Palettes
  2. Easy Information Visualizations
  3. Geometric Shapes In all places
  4. Flat Icons & Illustrations
  5. Basic Serif Fonts
  6. Social Slide Decks
  7. Textual content Heavy Movies

Click on right here to see the 8 Graphic Design Traits from 2020!Graphic-Design-Trends-2021-Examples34

1. Muted Shade Palettes

Muted coloration palettes actually took over the graphic design world final yr, and present no signal of stopping anytime quickly.

I attempt to use them in my graphic design work for Venngage as a lot as potential:


For those who’re probably not aware of muted colours, they’re principally vivid colours which have had their edge taken off with an infusion of black, white, or a complementary coloration.

Graphic Design Trends 2021 Examples10

After years of daring and vibrant colours, folks appear to need one thing a bit of extra relaxed and understated.

Particularly with so many unfavorable, complicated and loud messages we now have all been receiving during the last yr or so.

Muted colours really feel protected and safe, even nostalgic.

One model that used muted colours exceptionally effectively final yr was LinkedIn, and so they have continued to take action.

Graphic Design Trends 2021 Examples8


Nonetheless, not like final yr, the messaging and visuals needed to change a bit to suit the present local weather.

It must be tough to be a networking platform in the midst of report unemployment, with a protracted financial restoration forward.

Fortunately, their social media graphics, touchdown pages, and different design belongings really feel real and cozy due to these muted colours.

Graphic Design Trends 2021 Examples36

Along with making a graphic really feel extra genuine, muted colours additionally really feel very pure and natural.

Classpass makes use of muted colours all through all of their visuals and it matches their health-conscious model completely:

Graphic Design Trends 2021 Examples6

In addition to Nicely+Good: Graphic Design Trends 2021 Examples23

With well being and wellness being a subject on most individuals’s minds, I believe that natural muted colours are going for use by loads of client manufacturers going ahead.

Personally, I like utilizing muted coloration palettes as a result of they mix effectively with textual content. It doesn’t matter when you use a light-weight font coloration like under:

Graphic Design Trends 2021 Examples20


Or a darker font-the textual content actually stands out towards the muted backgrounds and different parts:

Graphic Design Trends 2021 Examples48


On this template, even the small white textual content is simple to learn due to the muted background coloration:

Graphic Design Trends 2021 Examples30


Not like some quick shifting graphic design developments, I’ve seen that coloration palettes normally take at the least 3 or 4 years to turn out to be overused and never stylish.

So don’t be scared to swap your coloration palette to one thing extra muted like Social Media Examiner has performed:

Graphic Design Trends 2021 Examples33

Or higher but, use your model colours as a leaping off level and create just a few secondary coloration palettes that you need to use in your visible content material.

Return to 2021 Graphic Design Traits

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2. Easy Information Visualizations

The objective of any knowledge visualization ought to be to make the advanced knowledge simpler to know.

I additionally assume somebody ought to be capable of perceive an information visualization with out a lot additional context. You actually shouldn’t have to elucidate what you’re making an attempt to point out.

On this instance you may clearly see that search quantity round well being and health key phrases crashed in April of final yr:


However some designers have been chasing type over substance to face out on social media or Behance.

Or they simply overload their readers with means an excessive amount of knowledge, so the principle level is misplaced within the noise.

Unsure what I’m speaking about? Try this instance:


Anybody know what they’re making an attempt to convey with this graph? Me neither, and it doesn’t assist that half the graph is cropped out within the feed.

Twitter Advertising may have used the same graph to point out off their development, however they use an easy to devour pie chart:



Additionally they highlighted precisely what they needed a reader to remove from the graph by calculating the expansion share.

Evaluating this to the earlier instance, you may virtually immediately get worth from this knowledge visualization.

Truthfully, Twitter Advertising has been doing loads of this recently and I believe it’s going to be highly regarded going ahead.

Graphic Design Trends 2021 Examples9

There’s a ton of advanced knowledge flying round in all components of our life. As a designer or communicator, you have to be making that knowledge much less scary and simpler to understand.

Currently, folks have been coping with tons of knowledge, so don’t make them work to know your visualizations. As a result of they gained’t…they are going to simply hold scrolling.

As a lot as the straightforward pie chart will get hated on, it’s a fairly helpful knowledge visualization. I take advantage of them on a regular basis!

Graphic Design Trends 2021 Examples55

Learn Extra: 14 Visible Content material Advertising Statistics to Know for 2020

As a result of most individuals know precisely how you can learn a pie chart, it’s excellent for social media sharing and fast comparisons.

With this knowledge visualization you may see that “private development” was the most well-liked achievement:



Bubble charts are additionally nice if you wish to make a direct comparability between two issues, like under:

Graphic Design Trends 2021 Examples2


These examples could also be extraordinarily fundamental, however additionally they assist folks perceive the info in seconds. Plus, every of those easy knowledge visualizations work very well with different graphic design developments like muted colours and flat icons.

However generally you don’t even must create a graph or chart to visualise your knowledge. Simply create graphic with an fascinating knowledge level or statistic like this:



It should get your level throughout lots clearer and faster than making an attempt to make use of a posh visualization. And whenever you’re sharing these visuals on social media, that counts for lots.

Plus, folks will do not forget that knowledge or piece of knowledge lots longer if introduced in that style.

Graphic Design Trends 2021 Examples38


Whilst you’re engaged on an information visualization, strive to consider what you wish to say together with your graphic.

In order for you somebody to deal with a single knowledge level, the info visualization shall be lots completely different than one the place you evaluate a number of issues.

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3. Geometric Shapes In all places

One factor that basically stunned me this yr was {that a} ton of manufacturers have began utilizing geometric shapes of their designs.

Final yr there have been a plethora of designers utilizing flowing and summary shapes of their designs:

Graphic Design Trends 2021 Examples47

However these have been changed with fairly inflexible, hard-edged geometric shapes.

Graphic Design Trends 2021 Examples54


Not that I’m complaining-geometric shapes are lots simpler to create and use!

For those who have a look at among the different graphic design developments this yr, the shift truly makes much more sense.

While you use these geometric shapes, like under, it might add order, consistency and construction to a visible:

Graphic Design Trends 2021 Examples40


Zendesk has been utilizing geometric shapes throughout their design belongings It has virtually turn out to be a recognizable a part of their model.


Whereas the pictures they use could not all the time be constant in type, all of them really feel constant due to the same geometric shapes.

Right here’s one other instance from Rivet. They use a bunch of circles to make every product picture visually related.

Graphic-Design-Trends-2021-Examples45This can be a easy design trick that you could apply to your personal design belongings. With Venngage, you need to use a picture body to make a ton of various images really feel related. Like so:

Graphic Design Trends 2021 Examples24


Or simply use a single background form to make a bunch of random icons look constant:

Graphic Design Trends 2021 Examples22


This graphic additionally blends geometric shapes with a muted coloration palette as effectively.

As a result of geometric shapes are so precise and exact, they create loads of good distinction when used with a extra pure muted coloration palette:

Graphic Design Trends 2021 Examples49

The correct amount of distinction, like between a gentle muted coloration palette and exhausting geometric shapes, could make a visible very eye-catching.

I believe if they might have used some summary shapes or patterns, the graphics would really feel too informal. Which will work for a client model however Formstack appears to be focusing on a extra skilled viewers.

Final however not least, you may merely use geometric shapes this yr so as to add some texture and depth to your graphics:

Graphic Design Trends 2021 Examples39


Or make them a part of the principle focus of your graphic:

Graphic Design Trends 2021 Examples13


As you may see, there are a ton of ways in which you need to use geometric shapes this yr! So get on the market and begin creating.

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4. Flat Icons & Illustrations

Like I mentioned above, graphic design developments are fairly cyclical. After some time, one thing will go from stylish to overplayed after which again to being stylish once more.

After writing about flat icons within the first version of this text virtually 5 years in the past, I’ve seen this pattern come full circle.

For instance, that is what Mailchimp was utilizing again in 2015:

Graphic Design Trends 2021 Examples11

Which doesn’t look too completely different from among the different visuals being shared and created virtually 5 years later!

Graphic Design Trends 2021 Examples37


This isn’t a foul thing-I simply needed as an example how design developments come and go.

Now when you’re making a ton of visible content material, these flat icons are ultimate as a result of they are often tailored for lots of various graphics like social media visuals, infographics, or displays.

Try all of the completely different icons that have been used within the graphics under from Regulate. All of them really feel like they belong to a singular model:

Graphic Design Trends 2021 Examples14

These flat icons will also be consumed in a short time. For instance you may most likely guess that the highest left picture has to take care of health and the underside left with information.

Even when you noticed these visuals with none context or textual content, you would nonetheless perceive what the designer was making an attempt to say.

The identical could be mentioned for this template:

Graphic Design Trends 2021 Examples18


Icons is usually a highly effective software for visible communication. With just a few icons, you may inform a easy visible story that can give much more context to your social media publish, weblog publish, infographic, or video.

There are just a few ways in which you need to use flat icons this yr to improve your visuals. One of many best is to make use of a single icon like in these social media visuals from Databox:

Graphic Design Trends 2021 Examples19

Or you need to use a number of flat icons to create a extra advanced graphic like Sprout Social has performed under:

Graphic Design Trends 2021 Examples15

We take this strategy generally when creating our personal weblog headers and infographics:

Graphic Design Trends 2021 Examples4

You’ll be able to even inject your branding or model colours into graphics with these flat icons. Simply have a look at what Mailshake has created recently:

Graphic Design Trends 2021 Examples46

Additionally they use them all through their webinars and programs:

Graphic Design Trends 2021 Examples26

If they might have used a inventory picture, they wouldn’t have had such a constant visible model throughout their website and social media.

However I believe the perfect a part of these icons is you may simply change their coloration, dimension or orientation. This additionally makes it straightforward for non-designers, like myself, to create superb visuals.

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5. Basic Serif Fonts

After working within the design world for five+ years, I nonetheless generally get serif and sans serif fonts confused.

For those who’re like me, I believe it helps to do not forget that serif fonts have little gildings on the high and backside of letters:

Graphic Design Trends 2021 Examples12

This might clearly imply that sans serif fonts are lacking these.

Serif fonts are one of many oldest font kinds or typefaces which can be nonetheless in use. They date again to the fifteenth century and have been in use ever since then.

Due to this, serif fonts are generally seen as traditional, elegant or reliable. They’ll evoke a sense of nostalgia for a big chunk of the inhabitants.

Mailchimp use a wide range of serif fonts all through their designs however I believe its strongest on their touchdown pages:

Graphic Design Trends 2021 Examples53

Every of those touchdown pages is focusing on a ache level that folks working a enterprise could face. I believe the serif font helps place Mailchimp as a software these folks can rely on to assist them succeed.

They use a easy font to set the tone of their complete website and though they’re an enormous firm now, it feels very genuine.

Ellevest is one other nice instance of this sense of belief in motion, with serif fonts getting used throughout their web site and shares:

Graphic Design Trends 2021 Examples29

They particularly assist girls make investments, financial institution, and enhance their monetary future, which could be scary for all of us. I do know I’m terrified even enthusiastic about shopping for a random inventory.

Graphic Design Trends 2021 Examples5

However with a serif font permeating their model, every social media publish and weblog publish appears reliable. It virtually brings again reminiscences of traditional banks and monetary establishments of the previous.

Think about if they might have used a daring or brash font like under:

Graphic Design Trends 2021 Examples44

Would you wish to give an organization like that your cash? Particularly on this local weather! No probability.

Faculties, well being departments and different related organizations shall be utilizing loads of these serif fonts for the very same motive too:



Like I said earlier with muted coloration palettes, manufacturers try to appear much more real and optimistic going ahead.

Some manufacturers are even utilizing serif fonts with muted or impartial coloration palettes to essentially drive the purpose residence.

Graphic Design Trends 2021 Examples28


One other design trick is to make use of serif fonts as headers or briefly phrases, like above.

They aren’t the best on the eyes however, as you may see on this graphic under, they create loads of nice distinction with a sans serif physique textual content.

Graphic Design Trends 2021 Examples35

For those who’re not conscious of Hinge, it’s a relationship app that desires to be deleted after you discover somebody. That may sound like an insane mission assertion however they appear to face by it.

For first-time customers, that is perhaps exhausting to consider however when you have a look at their branding, model information and app it appears much more practical:

Graphic Design Trends 2021 Examples31

I believe it’s as a result of their serif font makes the knowledge and images really feel like they got here from an actual particular person, not a bot.


General, the app simply appears much more reliable than many different relationship apps, in an trade that has been dominated by some unsavory habits. Simply have a look Tinder’s branding and shares:

Graphic Design Trends 2021 Examples52

This can be a HUGE distinction between the 2, however they wish to appeal to principally the identical customers.

So whenever you wish to use a brand new model font, take the time to consider the way it’s going to suit into your visible model.

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6. Social Slide Decks

Social slide decks are precisely what they sound like: slide decks that have been created to share on social media.

These slide decks are principally shared on Instagram or LinkedIn due to the best way that these platforms deal with pictures. They might work on different platforms however the expertise wouldn’t be as clean.

Moreover the algorithms on Instagram and LinkedIn appear to advertise these slide decks much more than a single picture.

For those who comply with us on LinkedIn you’ve most likely seen a few of our social slide decks like so:

Graphic Design Trends 2021 Examples59

We’ve been creating them for the previous yr and I even wrote an entire article on how you can create LinkedIn slide decks from scratch!

These slide decks get about 10-20x extra impressions and clicks then a easy visible or graphic.

I primarily use these slide decks to summarize an article or repurpose a very powerful content material from a weblog publish. Kinda like within the slides under:


However lately I’ve seen loads of manufacturers do some very fascinating issues with these slide decks, particularly on Instagram!

Zoom has put out just a few decks that may provide help to use their product:

I actually like this strategy as a result of you may nonetheless activate your followers to take an motion, while not having a direct hyperlink. This slide deck is also a novel method to announce a brand new product function too.

Asana used this strategy to announce some new knowledge that they collected:

Additionally they used quite simple knowledge visualizations to make the knowledge straightforward to know with out a lot context!

The design professionals at Typetopia create a ton of those informational slide decks as effectively. I’m a giant fan of their strategy as a result of they’re principally simply infographics which were repurposed for Instagram:

Manufacturers like Quickbooks are capable of pack a ton of knowledge into every slide deck, with out simply itemizing all of it on a single slide as effectively.

You can even mix static pictures with movies and extra on Instagram to create a extra participating expertise to your viewers.

On this instance from Lululemon, they use the second and third slide to present the follower extra context concerning the easy video.

If you’re a frequent Instagram person, you most likely have seen folks sharing these slide decks to share messages round social justice, psychological well being and voting.

That’s the place I actually first seen these slide decks taking off. Primarily as a result of these decks are really easy to create. They’ll interact your viewers in a brand new means and are very straightforward to share.

Plus, the probabilities of folks studying your complete slide deck on Instagram is fairly excessive, particularly when in comparison with the caption.

However not each slide deck must be serious-some can simply be a enjoyable method to interact together with your followers. Like so:

So it doesn’t matter what your objective or trade, I believe your model may benefit from these social slide decks in 2021.

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7. Textual content Heavy Movies

Refer: photoshop 7 free download with crack | Photoshop Services

As folks will seemingly proceed to work remotely effectively into 2021, capturing new video content material goes to be very tough.

You’ll be able to’t actually soar over to your video room and shoot a fast video together with your workforce anymore. And even rent a freelancer very simply.

In some unspecified time in the future, individuals are going to get bored with seeing somebody discuss on to their pc.

I do know I’m, particularly as a result of I have already got all my conferences like that.

So I actually consider that video content material goes to lean on textual content and movement graphics much more this yr. Kinda like this instance:

How essential is #branding for an organization? This Friday, our final session of #ReimagineWithWrike options Dimitrios Papadogonas, VP of Advertising NA at @SolarEdgePV. He’ll share some insightful tales on his experiences as a veteran within the trade. Be part of us! https://t.co/krAgYhKhpK photoshopservices.internet/ev1yTA36FY

— Wrike (@wrike) August 25, 2020

Slack has been utilizing very textual content heavy movies all throughout their social media accounts recently. They vary from quite simple bulletins like under:

One thing about an agenda simply makes it really feel actual. 💫 Try the customized classes that’ll happen at #SlackFrontiers 2020. The agenda’s now dwell on the location! https://t.co/Ir9mvlFnkZ photoshopservices.internet/OgSfBc4fUL

— Slack (@SlackHQ) August 20, 2020

To a bit extra difficult assortment of content material from their customers:

You’re doing nice, and we wish to hear about it! Share your workforce’s remote-work success story and assist create alternative with @YearUp. For each tweet that features each @SlackHQ and #WhenRemoteWorks, we’ll donate $5, as much as $200,000. Drop these tales ⬇️ https://t.co/f6dhz3u0zj photoshopservices.internet/QUXYTEmXWO

— Slack (@SlackHQ) August 28, 2020

And even full product explainer movies:

What I like about their easy movies is that they will use their model colours, fonts and voice in every of them. This helps them current a unified model throughout all of their advertising channels.

Not a type of movies wanted video footage to be shot, which implies they will flip them round lots faster as effectively.

As a substitute of needing an entire manufacturing workforce to create a video, they will have just a few folks knock an concept out in just a few days.

Right here is one other nice instance of utilizing textual content heavy movies from Quickbooks:

Time is cash and QuickBooks Money retains each shifting for small companies. With same-day cash out and in processing, you may entry and transfer your cash quicker.

— Intuit QuickBooks (@QuickBooks) August 6, 2020

I like how they get proper to the purpose with this video, which is tremendous essential on social media.

Moreover, you don’t need to have the sound on to get the message, so even a passive viewer will get worth from a video like this.

Now if I’m being sincere, not each model goes to have the bandwidth or experience to create new content material like that.

However you don’t actually even must create new content material to your movies this yr. Simply repurpose issues from different codecs like a podcast or interview:

You’ll be able to flip a slide deck, like from the earlier part, instantly right into a video or GIF like we now have performed this many instances at Venngage:

Amidst a worldwide pandemic, carbon emissions are dropping however medical waste is rising steeply.

For the fiftieth anniversary of #EarthDay final month, we put collectively a research + infographic on the total affect of #coronavirus on the #surroundings: https://t.co/PXXPgdsYjmpic.twitter.com/aPKO5pBwWE

— Venngage (@Venngage) Could 26, 2020

I like doing this as a result of you will get across the random cropping on Twitter, LinkedIn and Fb by sharing a video as a substitute of a static picture. Plus, it’s rather more participating than a weblog header or inventory picture.

You’ll be able to even outsource your work and use person generated content material, to create a video:

A spot to attach, create and talk. Check out how doing enterprise on LinkedIn has helped these entrepreneurs succeed.

— LinkedIn Advertising (@LinkedInMktg) July 27, 2020

As you may see these easy movies can assist you repurpose loads of content material for various platforms and networks.

Even when your organization is reducing down on content material creation, you may actually give previous content material new life with a easy video or slide deck.


As you may see, this yr the graphic design developments usually are not going to be altering THAT a lot.

In truth, minimalism and easy graphics are most likely going to be highly regarded as manufacturers attempt to stretch their budgets.

For those who assume we missed one thing, attain out to me on Twitter @RyanMcCready1.

Now if you wish to evaluate the developments to some prior to now years, simply scroll down!

We’ve collected the entire previous graphic design developments under.

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8 Graphic Design Traits for 2020

Design kinds that have been very distinctive just some years in the past have turn out to be simply one other widespread tactic utilized by large firms.

So to remain forward of the curve, make sure to try the 8 Graphic Design Traits for 2020 and past under!

Graphic Design Trends 2020 - Muted Colors Palettes 1


The most important graphic design developments of 2020 are:

  1. Muted Shade Palettes
  2. Shade Gradients
  3. Summary & Dreamy Illustrations
  4. Heavy Easy Fonts
  5. Flowing Traces & Shapes
  6. Real & Genuine Inventory Images
  7. Minimalist Touchdown Pages
  8. Higher Branded Animations

1. Muted Shade Palettes

Over the previous few years, we now have seen the rise of daring colours in design, as manufacturers regarded to distinguish themselves from opponents. With vibrant blues, electrical yellows, and poisonous greens showing all around the yearly graphic design developments.

However in 2020, we’re going to see designers and types take a step again from these vivid colours in the direction of extra muted coloration palettes.

Muted colours have been barely desaturated with black, white or a complementary coloration. They’re principally the alternative of vivid colours.

Graphic Design Trends 2020 - Muted Color Palettes 3

As you may see under, the LinkedIn Advertising workforce have been utilizing these muted colours like a professional recently:

Graphic Design Trends 2020 - Muted Color Palettes 3

Presidential candidate and South Bend Mayor Pete Buttigieg even chosen muted colours for all of his marketing campaign and branding:



In every of the examples above, there’s nonetheless loads of model colours getting used, but when they might have used vivid colours the pictures can be much more abrasive.

Now don’t fear, the design world isn’t going to get much less colourful this yr. The colours would possibly simply be a bit of extra reserved throughout the board.

Graphic Design Trends 2020 - Muted Color Palettes 5


I like to think about muted colours as vivid colours which have had their “edge” taken off with an infusion of black or white. The chart under is an effective instance of each gentle and darkish muted colours truly:

Graphic Design Trends 2020 - Muted Color Palettes 6


Due to that infusion, muted colours work virtually flawlessly with impartial colours. On this instance, the black background and the a number of muted colours mix virtually completely on these charity fundraising posters:

Graphic Design Trends 2020 - Muted Color Palettes 11


This instance from Ellevest reveals {that a} muted coloration palette can be utilized in the same means with a a lot lighter background:

Graphic Design Trends 2020 - Muted Color Palettes 8

While you’re working with a white background, attempt to use lighter muted colours and vice versa for black backgrounds. It will make sure that the colours mix effectively, as a substitute of introducing loads of harsh distinction.

Moreover, you need to use a muted background coloration to make easy textual content or content material lots simpler to learn.

Graphic Design Trends 2020 - Muted Color Palettes 12


You’ll be able to even use a muted font coloration palette to tie the entire graphic collectively:

Graphic Design Trends 2020 - Muted Color Palettes 13


There’s no scarcity of coloration in any of those graphics. The principle colours simply don’t dominate the graphics like among the stylish colours of the previous.

After years of loud coloration palettes, these muted colours can be utilized by manufacturers to sign a transfer in the direction of the long run.

For instance, the vivid colours beforehand utilized by Apple of their advertising, and even the brand new iPhone colours, have been changed by extra muted tones.

Graphic Design Trends 2020 - Muted Color Palettes 14

As you may see, these muted colours make the product really feel much more fashionable and present. The Apple Card gradient, which might usually function loud or vibrant colours like with Apple Music, truly makes use of muted colours too!

Graphic Design Trends 2020 - Muted Color Palettes 9

And like final yr, as soon as Apple begins doing one thing, the design world follows.

One last factor that I wish to contact on on this part is that muted colours could make your designs really feel much more pure. And classy life-style manufacturers are taking discover. From the health innovators at Classpass:

Graphic Design Trends 2020 - Muted Color Palettes 15


To the hashish firm dosist:Graphic Design Trends 2020 - Muted Color Palettes 10


And Zume, which is making an attempt to eradicate meals waste on a worldwide scale:

Graphic Design Trends 2020 - Color Gradients 1


So when you’re seeking to replace your graphic design for 2020, I’d advocate beginning with a muted coloration palette. You’ll be able to even use your model colours as a beginning spot and construct an entire secondary coloration palette by including some black or white.

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2. Shade Gradients

For the third yr in a row, gradients are going to be a serious pattern within the graphic design world.

The staying reputation of gradients was one of many largest surprises that I bumped into whereas researching this piece. Truthfully, after their nostalgic comeback tour, I assumed the world would transfer on to one thing new.

However annually it looks like designers hold discovering new methods to make use of gradients of their designs.

The yr 2020 isn’t any completely different. Beginning just a few years in the past, gradients have been primarily used as eye-catching backgrounds, like on this instance from INC:

Graphic Design Trends 2020 - Color Gradients 2


Shade filters have additionally been used so as to add some additional texture, like on this annual report cowl:

Graphic Design Trends 2020 - Color Gradients 3


Then final yr gradients grew to become the focal factors of loads of graphics:

Graphic Design Trends 2020 - Color Gradients 5


Now because the novelty begins to put on off, I consider that gradients are going for use as one of many customary parts of graphic design.

I do know that sounds prefer it is perhaps a unfavorable assertion, nevertheless it isn’t! As a substitute of being thrown away as one other passing fad, gradients are discovering a life all through the design world.

For instance, Grammarly used gradients as a substitute of flat colours of their social media graphics:

Graphic Design Trends 2020 - Color Gradients 7


The designers at Trello makes use of them to intensify their weblog headers and social graphics too:

Graphic Design Trends 2020 - Color Gradients 6


As a substitute of being the principle focus of those designs, the gradients are simply a type of parts of graphic design that elevates the graphic.

Gradients can be utilized so as to add some depth to advanced illustrations, like under:

Graphic Design Trends 2020 - Color Gradients 4


With easy gradients, there’s a dream-like high quality added to those illustrations.

Gradients are used a bit of extra subtly in these Twitter illustrations under, however I nonetheless assume that they add loads of depth and texture to the illustrations:

Graphic Design Trends 2020 - Color Gradients 5


As manufacturers proceed to make use of most of these illustrations, gradients will change the flat colours in an try to additional differentiate themselves from different corporations.

Moreover, with the rise of muted coloration palettes, gradients are also going to turn out to be rather less vivid and vibrant. The Apple Card is a superb instance of this shift:

Graphic Design Trends 2020 - Color Gradients 6

I really consider that if it could have been launched final yr, the gradient can be much more vivid and colourful. However as you may see, the cardboard feels much more skilled, fashionable, and reserved by avoiding these loud colours.

The muted gradients within the instance under invoke the same feeling:

Graphic Design Trends 2020 - Abstract Illustrations 1


The colour palette additionally blends effectively with the black background and fonts, like we noticed within the first pattern.

In order you may see gradients present no signal of slowing down, however the best way you utilize them in 2020 must be much more progressive than in earlier years.

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3. Summary & Dreamy Illustrations

The most effective issues about utilizing illustrations is that no different firm goes to have the ability to copy them precisely. Casper was one of many first huge corporations to embrace this pattern, and so they have caught with it ever since:

Graphic Design Trends 2020 - Abstract Illustrations 2

These examples from Asana are positively going to face out extra on social media or in an e-mail, than a easy inventory picture:


The illustrations that Mailchimp adopted final yr most likely led the speedy rise in reputation of most of these illustrations:

Graphic Design Trends 2020 - Abstract Illustrations 4

As first movers, these illustrations have been nice as a result of your model can be the one one utilizing them. Additionally they would stand out towards a sea of inventory images and low effort graphics.

Nonetheless, as extra manufacturers began embracing easy illustrations, the individuality and effectiveness of the graphics have kinda worn off.

I believe that your illustrations must get a bit of extra imaginative, summary, and even dreamy to essentially stand out in 2020. Try among the distinctive illustrations Doist has been utilizing recently:

Graphic Design Trends 2020 - Abstract Illustrations 5

Skillshare additionally took this summary strategy throughout their weblog pictures:

Graphic Design Trends 2020 - Abstract Illustrations 6

The trendsetters at Bon Appetit even used a few of these free-flowing illustrations lately to promote a brand new recipe:

Graphic Design Trends 2020 - Abstract Illustrations 8

As a result of your model is producing these illustrations, they are often extraordinarily particular to your subject or concept as effectively. No extra utilizing boring inventory images in articles or on social media!

It appears some manufacturers determined to take it up a notch on the individuality scale this yr. As you may clearly see on this instance for Dropbox’s month-to-month playlists:


These examples are actually one in all a form, and you’ll inform that the designers needed to create one thing particular. Additionally, have a look at how effectively they used a muted coloration palette throughout all of the graphics!

Though these graphics are very inventive, you continue to can decide up on their message shortly.

I believe that’s an essential factor to recollect when engaged on summary graphics like this. Attempt to guarantee that your viewers can interpret what you are attempting to say, particularly if it’s being utilized in a enterprise or advertising capability.

Apple shops appear to have taken their illustration sport to an entire new stage of summary this yr:

Graphic Design Trends 2020 - Abstract Illustrations 7


I’ve to say that it’s a pleasant change of tempo, for an organization that has all the time embraced minimalist designs. Though, as you may see, the sort of graphic actually pops when introduced alongside the clear traces of an Apple retailer.

However I believe my favourite a part of this shift to the extra absurd is the exaggerated and summary illustrated folks. Like these dreamy examples:

Graphic Design Trends 2020 - Abstract Illustrations 9


This designer even makes use of gradients so as to add texture and depth to their summary masterpieces:

Graphic Design Trends 2020 - Abstract Illustrations 12


This appears to be one other means that designers are shifting away from easy and practical illustrations, as they try to face above the noise.

Talking of branding, a small downside with a few of these summary pictures is that they make it exhausting to construct a visually constant model until you go all in like Casper or Mailchimp.

However, ever the innovators, Slack has a used easy hack to get round this by simply including their brandmark to the underside of every.

Graphic Design Trends 2020 - Abstract Illustrations 11


Now when anybody sees these pictures, they realize it got here from Slack! A easy hashtag can be utilized to verify your message or branding is crystal clear as effectively:

Graphic Design Trends 2020 - Bold Fonts 1


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4. Heavy However Easy Fonts

Over the previous few years, I’ve been seeing minimalist and handwritten fonts lose loads of their reputation. Particularly with massive manufacturers.

This shouldn’t be an enormous shock to individuals who have been being attentive to the design world recently.

Final yr I predicted that daring model fonts, like within the Samsung advert under, can be highly regarded going ahead. Particularly because the design world continues to buck among the earlier graphic design developments.

Graphic Design Trends 2020 - Bold Fonts 2

However this yr issues are getting bolder, with closely weighted fonts getting used much more steadily.

There are a ton of weights for fonts, starting from skinny to common to daring, with just a few steps in between every as effectively.

Graphic Design Trends 2020 - Bold Fonts 3

Heavy fonts are normally a daring or additional daring font-which provides them a “heavy” look. A majority of these fonts can provide your designs a contemporary and up to date really feel.

For instance, check out the header font within the infographic under:



I like heavy fonts as a result of you need to use them to create a ton of distinction in your graphics. Adobe used a heavy font extraordinarily effectively on this precise method under:


The sturdy fashionable fonts distinction with the lovable canine footage. I do assume that distinction is what makes this graphic so fascinating and highly effective.

Graphic Design Trends 2020 - Bold Fonts 7

Additionally they used loads of reserved and muted colours as you may see above.

Attempt to solely use these heavy fonts whenever you solely have a brief little bit of textual content or as a header, like above. In any other case, it’s going to make your graphic fairly exhausting on the eyes of the reader.

See how Chainalysis makes use of the daring font just for their header, after which a daily font for the paragraph textual content:

Graphic Design Trends 2020 - Bold Fonts 6

SMLXL solely makes use of their additional heavy font for brief phrases or concepts:

Graphic Design Trends 2020 - Bold Fonts 8


This measured use of daring textual content not solely directs the reader to the place they need to look first, it additionally doesn’t overwhelm them with heavy fonts.

They’ll additionally turn out to be the principle focal factors of a graphic as effectively. Particularly on social media, the place you wish to get your message throughout shortly and effectively.

In these examples from Hootsuite, there isn’t a lot to the graphic, however the daring font nonetheless catches your eye:

Graphic Design Trends 2020 - Bold Fonts 9


Normally, the font or title of a social media picture like this isn’t the principle focus of a graphic. However in these examples, they’re the star of the present.

If the designers would have gone with a skinny or gentle font, readers most likely would have scrolled proper previous it.

As you may see, these heavy fonts could make brief phrases really feel much more highly effective. In every of the examples above, the small little bit of textual content feels massive and spectacular. With one other kind of font, the sensation wouldn’t be the identical in any respect.

You’ll be able to match the heavy fonts with a strong or inspiring message for double the affect:

Graphic Design Trends 2020 - Bold Fonts 10


Now, I do know that many of the examples above have all been sans-serif however not all heavy fonts need to be. It simply occurs to be lots simpler to extend the load of a sans-serif font due to the, effectively, lack of serifs.

That mentioned, the workforce at Acoustic have used some superb heavy serif fonts of their graphics recently:

Graphic Design Trends- Flowing Shapes 3


Simply bear in mind, when utilizing any sort of heavy or daring font, don’t overuse it. A heavy font could have extra affect when contrasted towards a extra impartial background.

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5. Lovely Flowing Shapes & Traces

Designers are going to proceed to push the envelope in 2020, rejecting overly geometric, correct, and inflexible shapes that have been as soon as so in style. These shall be changed by extra flowing shapes, patterns, and contours, like under:

Graphic Design Trends- Flowing Shapes 2


I believe this shift has accompanied the summary illustrations and muted coloration palettes that manufacturers are embracing this yr too.

As I famous above, muted coloration palettes really feel much more pure. Flowing shapes can be utilized to convey the identical feeling. Particularly as a result of there usually are not many proper angles or excellent shapes present in nature.

Within the annual report instance under, the designer used each muted colours and flowing shapes throughout every web page. Each of those graphic design developments play effectively off one another:

Graphic Design Trends- Flowing Shapes 5


A designer can use flowing shapes and contours to make their graphics appear right down to earth, inventive, and genuine.

For instance, HubSpot, a giant firm with over a thousand workers, has been utilizing loads of flowing shapes recently:

Graphic Design Trends- Flowing Shapes 4


This performs effectively off of different huge enterprise corporations that appear to make use of extra skilled and inflexible graphics.

The design belongings for his or her convention, Inbound19, was principally taken over by these flowing shapes too:

Graphic Design Trends- Flowing Shapes 6


Plus, I’m guessing after the tens of 1000’s of entrepreneurs who attended the convention noticed the great thing about these flowing shapes, their reputation goes to proceed to develop.

Flowing traces can be utilized so as to add some easy texture to your graphics like Bounteous did under:

Graphic Design Trends- Flowing Shapes 7

As you may see within the instance above, heavy and geometric fonts pair extraordinarily effectively with these flowing traces and shapes due to the distinction. Unsure what I’m speaking about?

Try the distinction between the header of this web page, and the flowing sample on the proper:

Graphic Design Trends- Flowing Shapes 1


The header principally jumps off of the display. The identical factor could be mentioned concerning the font used instance under:

Graphic Design Trends- Flowing Shapes 8


The exhausting angles of the font stand out towards the flowing shapes and actually seize your consideration. Even when the background coloration adjustments, the content material remains to be very straightforward to learn.

These flowing shapes look superb on the excessive definition screens that so many people are glued to:


Truly, that is perhaps the most important driving power that has introduced these flowing shapes and contours to the lots.

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6. Real, Subdued, & Impartial Inventory Images

A number of years in the past, vibrant, daring and colourful inventory pictures turn out to be extraordinarily in style. Designers have been cranking up the saturation or boosting colours, and the images didn’t even look actual.

Graphic Design Trends- Genuine Stock Photos3

However as soon as coloration developments begin to shift, inventory picture developments are fairly fast to comply with.

Meaning in 2020, count on to see much more muted, real, and impartial inventory images getting used.

For instance, these images actually seem like one thing that your stylish buddy might need posted on Instagram:

Graphic Design Trends- Genuine Stock Photos2

The photographers that took the instance images might need even toned down the colours to make them work effectively with a muted coloration palette.

Like I’ve said just a few instances on this article, muted coloration palettes make graphics appear extra pure and genuine.

As a result of the previous is all the time seen with rose-colored glasses, I’m fairly assured that you could faucet into the optimistic nostalgic emotions of your viewers with images like this.


Talking of the previous, final yr I acknowledged that inventory images that function folks should be much more genuine, virtually candid, to succeed. That pattern continues this yr, with an even bigger deal with impartial coloration palettes throughout the board.


This mix of simple compositions and muted colours will make the images really feel much more real.

I imply, the bottom-left picture seems to be such as you snapped your very modern mates simply hanging out.

This shift continues to push again towards the overly edited, posed, and produced inventory images that some corporations nonetheless use.

Why do they nonetheless use these? I do not know. Particularly when you could find a few of these winners in just some clicks:

Graphic Design Trends 2020 - Minimalist Landing Pages 4

I do know “real inventory images” would possibly look like an oxymoron. Particularly as a result of the purpose of most inventory images is to be ambiguous sufficient for use in a bunch of various conditions.

But when you recognize what to search for and comply with among the ideas above, you could find an excellent genuine inventory picture very quickly.

Plus, you could find these nice examples and hundreds of thousands of extra inventory images for FREE on Venngage.

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7. Minimalist Touchdown Pages

Many of the different developments on this article have been reactions to in style design developments of the previous. With muted colours changing into in style after vivid colours dominated, and summary illustrations changing the practical icons.

Nonetheless, I believe that the shift to considerably minimalist designs and homepages has additionally been pushed by the necessity for higher load instances and smaller web page sizes.

For those who weren’t conscious, Google rewards pages that load quick with higher spots within the search rankings. This is usually a enormous deal for lots of Web optimization-focused corporations!

Our mates over at Buffer use a really minimalistic touchdown web page that appears nice on desktop or cell units:

Graphic Design Trends 2020 - Minimalist Landing Pages 5

Zendesk used the same format, embracing muted colours, heavy fonts, and summary illustrations as effectively:

Graphic Design Trends 2020 - Minimalist Landing Pages 3

With a flat background and modular design, these homepages can simply be used for cell or desktop customers too. Typically, when an organization makes use of a big picture, video, or illustration, that shift isn’t as seamless appropriately.

That’s one other optimistic facet of those minimalist pages, they lots simpler to navigate for the person. As a substitute of distracting parts, the messaging or data stands out immediately.

Graphic Design Trends 2020 - Minimalist Landing Pages 7

In addition to direct them to your essential call-to-action, like Slack did under:

Graphic Design Trends 2020 - Minimalist Landing Pages 1

It’s exhausting to not instantly be drawn to and click on on the principle purple button. And that’s the purpose!

That mentioned, you don’t need to keep away from utilizing a picture, video, or graphic. Simply be certain that the remainder of your web page is simple to navigate and the picture, like under, is definitely optimized.

Graphic Design Trends 2020 - Minimalist Landing Pages 2


For those who have been curious, that GIF within the instance above was round 100KB, which is TINY within the grand scheme of issues.

One last factor I actually like about a few of these minimalist touchdown pages is that they make issues straightforward for brand spanking new and returning customers. Simply try how straightforward it’s to register to your Dropbox account under:

Graphic Design Trends 2020 - Minimalist Landing Pages 6

It’s actually one of many first stuff you see on the homepage! Now when you don’t have an account you may shortly join the service as effectively.

The designers at Sonder used a minimalist format that makes it straightforward so that you can seek for lodgings as quickly as you land on their web page too:


Little user-experience choices like this will actually assist push your guests in the proper path and convert them into long-time customers.

So simply do not forget that in 2020, generally an image just isn’t price a thousand phrases. Particularly if that image will increase web page load time.

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8. Higher Branded Animations

I believe it’s protected to say that response GIFs are used so steadily, they’ve simply turn out to be a part of the best way we talk.

However as a result of they’re used a lot, most of these GIFs have misplaced a few of their authentic punch.

A number of the hottest ones actually simply fade into the noise of social media, as a substitute of protruding like they used to.

Now, I’m not saying you must cease utilizing most of these GIFs…simply don’t use them solely in 2020.

It’s fairly straightforward to create your personal branded GIFs, even when you don’t have a designer on employees. These branded GIFs could have a a lot larger affect in your viewers, particularly within the digital world and on social media.

The GIF under from Revolut may have been a response GIF from Mates or The Workplace:

We simply reached 7 million prospects! How about that for some #MondayMotivation? An enormous thanks to all of our prospects, previous and new for believing in us.💙 photoshopservices.internet/A3IUnkmq9P

— Revolut (@RevolutApp) September 2, 2019

However to rejoice hitting 7 million prospects they created a fairly distinctive GIF that includes their mascot.

MeetEdgar took the same strategy when speaking a couple of giveaway for his or her customers:


Once more, I guess I may discover each response GIFs to switch each of those in just a few seconds. However these don’t have the identical affect as one thing that’s distinctive to your model or design workforce.



You’ll be able to even combine among the different graphic design developments into your GIF, as Money App did under:

Bitcoin — it is similar to us photoshopservices.internet/Cs0JM07WJf

— Money App (@CashApp) September 25, 2019

This can be probably the most absurdly distinctive GIF I’ve seen shortly, in a great way. That mentioned, it matches their general model extraordinarily effectively. They appear to lean into the bizarre.

Now simply because you have to be utilizing extra branded GIFs that doesn’t imply they will’t be humorous! These illustrated GIFs from VOO are a strong instance of that concept:


These would make you cease scrolling or wish to be taught extra about what every was making an attempt to say. And that’s the entire level of loads of GIFs.

I’d advocate taking the time to create extra branded GIFs this yr. As a result of actually, the response GIFs are about as eye-catching as a inventory picture now.

Congratulations! You made it via the most recent installment of our graphic design developments collection. With this data, you’re able to tackle the world in 2020. I assure it.

The most effective issues concerning the developments this yr is that each one of them work collectively fairly effectively. You’ll be able to simply add a muted coloration to your flowing graphic, all with out throwing off the vibe.

The muted coloration palettes mix effectively with the brand new crop of real and genuine inventory images.

A heavy font may even be used sparingly on an summary illustration, and with out distracting from the design.

As you discover other ways to mix these 8 developments, I believe it is possible for you to to create one thing actually distinctive this yr.

Now that you’ve got seen what’s going to dominate graphic design developments in 2020, why don’t you check out the developments that have been in style in 2019!

Click on right here to leap again to the most important graphic design developments in 2018

Or click on right here to leap again to the most important graphic design developments in 2017

For those who appreciated this publish, why not try our high advertising developments for 2020?

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8 Largest Graphic Design Traits of 2019

Final yr was all about taking dangers in graphic design.

However many of the graphic design developments I predicted final yr have turn out to be mainstream. With manufacturers like Apple, Google and different tech giants embracing daring and distinctive designs developments.

So that you’re going to want to take it up an additional notch, or three, to be seen and heard in 2019. Meaning extra vivid colours palettes, daring fonts, and futuristic patterns.

Fortunately, this information will provide help to keep forward of the curve.

Graphic Design Trends - Pops of Vivid Colors 2 CREATE THIS TEMPLATE

Click on right here to leap again to the most important graphic design developments in 2018

Or click on right here to leap again to the most important graphic design developments in 2017

1. Pops of Vivid Colours

You will have seen the world of design feels a bit of extra colourful recently. You’d be proper.

Splashes of electrical yellows, vibrant corals and vivid blues are changing the reserved colours of the previous. Extra manufacturers and designers are including vivid colours to their palettes for 2019 and past.

I like it-more coloration is all the time a plus in my books!

For those who aren’t acquainted, vivid colours embrace lighter hues which can be intense or attention-grabbing. Kinda just like the blues, pinks, and reds within the instance under:

Graphic Design Trends - Pops of Vivid Colors 1


Or actually any of the colours used on this lovely annual report:

Graphic Design Trends - Pops of Vivid Colors 3


I consider that this shift in the direction of extra vivid colours is a continuation of the rejection of bland minimalist designs and colours of the early 2010’s. Additionally, as manufacturers proceed to battle for our consideration, they have to take larger design dangers.

Final yr was dominated by daring colours, this yr very vivid and vibrant will reign supreme.

After one of many largest trendsetting corporations, Apple, added vivid colours to their designs just a few weeks in the past, I count on these colours to proceed their takeover.

Graphic Design Trends - Pops of Vivid Colors 4

As you may see, they used a bunch of vivid coloration palettes to announce the brand new iPad Professional…and it was a success!

We’ve already seen vivid colours begin making their means into different Apple graphics as effectively:

Graphic Design Trends - Pops of Vivid Colors 5

However I believe this yr these vivid colours will turn out to be a part of their core inventive and model technique. Plus these colours simply look superb on their, and different manufacturers, extremely HD gadget screens.

And as soon as Apple does one thing, many manufacturers will comply with.

Spotify is one other huge model that’s normally forward of the most well-liked developments, and this yr isn’t any completely different. Shiny, vivid colours have made their means into their advertising materials:

Graphic Design Trends - Pops of Vivid Colors 6

And on their wildly in style app:

Graphic Design Trends - Pops of Vivid Colors 7

We noticed Spotify embrace gradients, daring colours, and flat design earlier than it was modern, and I see vibrant colours taking the identical path.

I do assume it’s essential to notice that you just don’t need to solely use vivid colours. In truth, mixing these coloration with stronger or flatter colours will provide help to stand as effectively. Try how effectively the colours come collectively within the presentation template under:

Graphic Design Trends - Strong Typographic Focal Points 2


It’s like the 2 stylish coloration palettes of the previous few years teamed as much as create one thing very distinctive.

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2. Robust Typographic Focal Factors

Over the previous few years, we now have seen daring fonts and typefaces turn out to be the norm.

From Adidas utilizing it throughout all of their advertising:

Graphic Design Trends - Strong Typographic Focal Points 1


To Samsung, which illustrates properly the transfer to extra vivid colours this yr as effectively:



This daring font makes it straightforward to learn the textual content on social media feeds and on cell units. In addition to immediately projecting power, innovation, and individuality.

Nonetheless, as you may see in all of those examples, the daring font is usually the supporting accomplice to the opposite parts of graphic design.

However this yr the daring font will turn out to be the principle focus in loads of graphics. Particularly in case your graphic solely has just a few seconds to seize the reader’s consideration.

Like with a poster, social media graphic or flyer. In these poster examples from the CTA18 convention you may see how highly effective a daring font could be:


Every of the font-heavy posters stands out like a beacon, in comparison with the opposite futuristic-looking posters. Even when you knew nothing concerning the convention or firm it could pique your curiosity.

Graphic Design Trends - Strong Typographic Focal Points 5

This daring font was used all through the remainder of their convention materials and it helps challenge a daring and assured message.

All of this was achieved with a single daring font, and no supporting pictures.

One other nice instance of utilizing daring font comes from Nike on the Public College New York Streetball Basic:

Graphic Design Trends - Strong Typographic Focal Points 6


This daring font simply screams power. It’s extraordinarily becoming for an athletic show. Plus these posters will certainly stand out on the busy streets of NYC.

For those who’re on the lookout for one thing a bit of extra colourful, try the daring font used on this design challenge from CalArts:



It dominates the graphics however matches extraordinarily effectively with the vivid coloration palette. May you think about a minimalistic font having the identical impact? I believe not!

This instance is begging you to learn extra. It may even catch your eye from throughout a crowded room.

Graphic Design Trends - Strong Typographic Focal Points 8

I do assume it’s essential to level out that I’m not advocating solely utilizing text-heavy graphics. There ought to be another fascinating parts of graphic design included, like on this gradient-filled competition flyer:

Graphic Design Trends - Strong Typographic Focal Points 9


This contemporary gross sales poster:

Graphic Design Trends - Strong Typographic Focal Points 10


Or this good flamingo adorned hiring poster instance:

Graphic Design Trends - Futuristic Influences Are Mainstream2


The principle header and font of every instance positively seize your consideration, however the different parts may very well be what catch your eye first.

So don’t overlook to incorporate a few of these fascinating parts, even in order for you the textual content to be your central focus! The concord between all of these parts may actually make or break your designs in 2019.

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3. Futuristic Influences Are Mainstream

I assume since we’re technically residing sooner or later that so many 80’s movies predicted, it’s time for our designs to mirror that.

This implies loads of futuristic patterns, colours and concepts are about to dominate the design world for the subsequent few years.

We do have many of the futuristic units they predicted in our pocket every day. So that you would possibly as effectively benefit from that tech together with your design work!

I consider that this strategy will assist manufacturers create distinctive content material that can stand above the noise on social media.

The visible rebrand of BBCTWO this yr is a strong instance of a giant model embracing this concept:



They might have taken the boring route that so many manufacturers take and simply refresh their typeface or brand. However they’ve let the futuristic patterns, textures, and colours outline their branding throughout all of their content material.

Moreover, I don’t assume it’s a coincidence that the rise of vivid colours matches up virtually completely with the explosion of futuristic influences. They each have been used lately to face out from the noise created by different manufacturers.

When futuristic designs and vivid colours are used collectively, they will create one thing actually cool. For instance, these album covers from the photoshopservices.netective challenge seems to be like they have been ripped from a futuristic report retailer:

Graphic Design Trends - Futuristic Influences Are Mainstream4


Truthfully, these are artworks and are more likely to stick in somebody’s thoughts lots longer than among the different album covers I’ve seen.

Plus these futuristic examples will look superb in your iPhone, Android or Mac display. Or on the facet of a constructing, like with this progressive occasion poster instance:



With futuristic designs, you may take loads of dangers and let your creativity run wild.

Let’s break down among the widespread parts of those futuristic designs:

Shiny color palettes:

Graphic Design Trends - Futuristic Influences Are Mainstream5


Gradients and different coloration transitions:



Summary patterns:

Graphic Design Trends - Futuristic Influences Are Mainstream7



Graphic Design Trends - Futuristic Influences Are Mainstream8


Holographic and reflective parts:

Graphic Design Trends - Futuristic Influences Are Mainstream9


Geometric influences:

Graphic Design Trends - Light and Dark Color Schemes 1


…and extra! However since we don’t know what the long run holds, there’s no proper method to do it! So get on the market and create one thing that appears prefer it was ripped straight out of your favourite science fiction film.

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4. Gentle and Darkish Shade Schemes

You will have seen that among the largest corporations are including gentle and darkish modes to their apps. Or embracing gentle and darkish coloration schemes throughout completely different units and avenues.

This contains Apple lately including Darkish Mode for all of their Macs:

Graphic Design Trends - Light and Dark Color Schemes 2

Fb simply added a darkish mode to its Messenger platform:


However they’re a couple of yr behind Twitter, who built-in that function all the best way again in 2017:

Graphic Design Trends - Light and Dark Color Schemes 5

You might be asking why I’m highlighting these corporations now. I do like speaking about tech corporations however that’s not the explanation.

See more: Cara Membuat Efek Foto Grunge Retro 90an dalam Adobe Photoshop

As a substitute, I needed to level out that the most important manufacturers on the earth of tech are embracing this dual-colored app design pattern. So it’s fairly straightforward to see the graphic design world wholeheartedly adopting it this yr.

These apps use completely different modes to make the apps extra helpful for the person relying on the state of affairs. You need to use this similar versatile approach in your design work to immediately adapt to many mediums or screens.

In truth, one in all my favourite flyer examples makes use of a light-weight and darkish coloration scheme. Every matches the subject material and occasion extraordinarily effectively:

Graphic Design Trends - Light and Dark Color Schemes 6


Like I mentioned above this twin coloration scheme makes the poster much more versatile. If you could hold it up on a darkish wall, the white coloured poster is ideal.

Graphic Design Trends - Light and Dark Color Schemes 4

However it additionally gained’t stand out if you could place a poster on a clean workplace wall, which is the place the black coloration scheme saves the day.

Graphic Design Trends - Light and Dark Color Schemes 7

In these lovely poster examples, the designer used a duotone blue and white as the principle coloration influences. However it has the identical impact because the flyers above.



With this type of approach, you’re not placing all of your eggs into one basket. Saving you from a ton of wasted effort and time.

Graphic Design Trends - Light and Dark Color Schemes 8

The sunshine one may catch the attention of some folks, however the darkish one may do the identical factor for one more group.

Graphic Design Trends - Light and Dark Color Schemes 10

The change between gentle and darkish graphics could be fairly delicate. For instance, in these graphics they solely actually change the borders from gentle to darker colours:



It might look like loads of work to create a number of variations of your design however with Venngage’s My Model Package, you may change between coloration palettes with a single click on.

You can even import your model colours, fonts and logos into your Model Package. Then you may mechanically apply them on to your designs or presentation templates. Like so:

Graphic Design Trends - Complex Gradients and Duotones 2


You have already got a battle-tested palette of colours that your viewers acknowledges. So why not use them!

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5. Complicated Gradients and Duotones

Gradients are one in all my favourite issues so as to add to any design challenge to present it a bit of extra depth. Plus, like among the different rising graphic design developments, they appear unimaginable on cell units.

Final yr I predicted that gradients would start to take over the world. Particularly after seeing massive corporations embrace it, like Microsoft:


And the cost big, Stripe:

Graphic Design Trends - Complex Gradients and Duotones 3

Even the designers over at Apple Music:

Graphic Design Trends - Complex Gradients and Duotones 5

With their vivid colours and futuristic patterns, they really feel proper at residence with among the different graphic design developments of 2019.

Nonetheless, I believe that is the yr the gradient grows up and is utilized in extra methods than only a easy background. Similar to any new pattern, individuals are going to seek out distinctive methods to make use of it as time progresses.

For instance, check out how Quick Firm makes use of gradients as coloration filters throughout their content material:

Graphic Design Trends - Complex Gradients and Duotones 51


This easy overlay can immediately improve even the blandest inventory picture. Additionally, this visible technique can turn out to be a part of their model, making it simpler for readers to identify their content material.

General it’s a easy method to differentiate from the competitors that even probably the most novice designers can emulate.

After seeing the rise of gradients final yr, we added the gradient backgrounds to Venngage. Apply them to your designs in a single click on:



For those who’re on the lookout for one thing a bit of extra advanced, try these examples from the Adobe 99U Convention:

Graphic Design Trends - Complex Gradients and Duotones 6


In these examples, the gradients are the principle focus and dominate the graphics. Up to now, they might have of being pushed to the background and solely performed a secondary position to a different factor.

This strategy takes a bit of extra ability to grasp, however positively will stand out:

Graphic Design Trends - Complex Gradients and Duotones 8

And if gradients have been used to promote, say, a convention on the way forward for design, I believe it’s protected to say they’re right here to remain.

If you wish to blow readers out of the water, be aware of these slides from the Ringling Faculty Movement Design convention:

Graphic Design Trends - Complex Gradients and Duotones 10


These slides are actually known as “Future Proof” and really feel like they have been pulled straight from an episode of Star Trek or Blade Runner. I may actually have a look at all of them day, or make them the background of my laptop computer. Truly, possibly I’ll!

Duotones are one other design tactic that matches extraordinarily effectively with the opposite design developments. Most graphics that use duotones really feel very futuristic and colourful, virtually by definition.

Within the easiest phrases, duotones are pictures that change the whites and blacks in a photograph with two colours. Like how the graphics designers at TQ used a blue for the darkish components, and a pink for the lighter ones:

Graphic Design Trends - Complex Gradients and Duotones 9


I like duotones as a result of you can also make virtually any picture match your organization branding. And as you most likely know, maintaining issues constant is extraordinarily essential within the design world.

Duotones aren’t as in style as they as soon as have been just a few years in the past. However they nonetheless can be utilized to create some fascinating graphics, like these weblog headers from The Well being Diaries:

Graphic Design Trends - New Colorful Minimalism 5


Moreover, like gradients, they actually pop when used on a white background, social media or a cell phone.

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6. New “Colourful Minimalism”

I believe it’s fairly widespread false impression that minimalist designs solely used black textual content and white backgrounds. Or one other mixture of the 2.

However minimalism is definitely about paring down design to solely the mandatory elements. It’s seen because the rejection of difficult and cluttered concepts.

Many individuals have interpreted that as utilizing solely muted and impartial coloration palettes. Particularly after the principle tech giants used it for a couple of decade of their advertising.

Graphic Design Trends - New Colorful Minimalism 2

Plenty of the graphic design developments I’ve witnessed over the previous few years have been a response to that sort of minimalism. From the explosion of hand-drawn graphics, daring coloration schemes, and summary patterns. Every of these developments is the alternative of what minimalism is at its core.

Regardless of that, this yr, a few of these extra advanced graphic design developments are going to combine with conventional minimalism to create a brand new kind of minimalism. One that’s dominated by coloration and creativity, as a substitute of blandness and conformity.

For instance, check out this product poster collection from Nike:



Every poster is historically minimalist, with not loads of aptitude or unneeded parts. And with out the colourful gradients, it’s simply one other boring poster.

However this easy coloration addition makes it very eye-catching, with out abandoning the principle tenets of minimalism. It masterfully walks the fantastic line between too uninteresting and too advanced.

You can even take among the concepts we now have outlined on this article and combine them into your minimalist initiatives. Issues like a daring font, futuristic parts or a easy gradient can actually improve your easy designs:

Graphic Design Trends - New Colorful Minimalism 4


Simply make sure that they don’t dominate the graphic, and as a substitute are utilized in a supporting position to different parts.

These brand examples from Aula Visible are an ideal illustration of that concept:

Graphic Design Trends - New Colorful Minimalism 1


In every of the graphics, each a futuristic sample and coloration are used to up add a bit of one thing additional to the model mark. With out these parts, I believe this might simply be one other boring brand.

The identical factor could be mentioned about these graphics for Black[Foundry]:

Graphic Design Trends - New Colorful Minimalism 3


It actually seems to be like they have been capable of mix virtually the entire graphic design developments we now have talked about to date with the minimalist beliefs. We’ve acquired a daring font dominating just a few graphics, a gradient peeking via and even a futuristic sample making an look.

Now when you don’t wish to go the colour gradient route, you may nonetheless inject some coloration into your designs. On this presentation template instance, they use solely three colours to construct an fascinating visible:

Graphic Design Trends - Dynamic and Complicated Hand-Drawn Illustrations 2


The slides use precisely the identical format all through the entire presentation, solely swapping the colours on every. This minimalist strategy retains the presentation cohesive and crowd pleasing, all with out being too advanced.

The designer used precisely what they wanted to get their factors throughout, no extra and no much less. And at its core, that’s what minimalism is all about.

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7. Dynamic and Difficult Hand-Drawn Illustrations

Customized or hand-drawn illustrations are a superb method to make your visible content material stand out. And stand above all the opposite manufacturers that take the simple means out.

That’s as a result of no different model goes to have the ability to precisely replicate these visuals. Opponents can copy your coloration scheme, your social media technique and the inventory images you utilize.

Plus, within the quest for a robust model, distinctive content material equivalent to that is extraordinarily precious.

That’s why I consider that hand-drawn graphics and illustration will proceed to be a graphic design pattern this yr.

Nonetheless, like among the different graphic design developments we noticed roll over to this yr, issues are about to get a bit extra difficult.

Final yr you would get away with utilizing easy flat doodles, just like the examples from MailChimp under:

Graphic Design Trends - Dynamic and Complicated Hand-Drawn Illustrations 6


This yr that’s not going to chop it! As a result of everybody else picked up on the straightforward sketch pattern, it’s not distinctive anymore.

Like I mentioned above, you’re going to need to take it to the subsequent stage together with your hand-drawn illustrations and visuals.

Mailchimp, amongst others, has risen to this problem and blown the doorways off of it with their customized illustrations.



These illustrations have been added to actually each web page of their web site, and all social media accounts. And I kinda find it irresistible.

Graphic Design Trends - Dynamic and Complicated Hand-Drawn Illustrations 5

Moreover, they used these customized illustrations to assist encourage their prospects to be themselves and embrace simplicity…in addition to reject the overly polished firm picture that they see on-line on daily basis.

Their designers have all the time been identified to take huge dangers, and this one appears to have paid off. It was talked about by each designer and marketer for weeks after the rebrand was unveiled.

The challenge administration masters over at Asana took the same strategy this yr. Final yr used the straightforward doodles and sketches all through their advertising graphics.

However this yr they invested in some extra dynamic illustrations throughout their social media accounts:

Graphic Design Trends - Dynamic and Complicated Hand-Drawn Illustrations 1


I like that these illustrations seem like they have been all created by the identical designer, which could be very tough generally. Particularly after they have an entire workforce of designers engaged on one challenge.

This technique makes every share or e-mail from them seem like it got here from a single voice, that their readers can simply acknowledge.

On this noisy world that all of us dwell in, that may be an enormous profit. Additionally, it’s good to see them utilizing some very vivid colours of their designs!

At Venngage we acquired the memo as effectively once we created this enjoyable Halloween infographic:

Graphic Design Trends - Dynamic and Complicated Hand-Drawn Illustrations 4


One among our designers created every of the illustrations from scratch, and it makes me smile every time. There are a ton of comparable Halloween infographics on the earth, however ours is extremely exceptional due to the customized illustrations.

To conclude, when you’re on the lookout for a bit of extra inspiration to create your personal illustrated masterpieces, I’d try these examples from The New Yorker:

Graphic Design Trends - Dynamic and Complicated Hand-Drawn Illustrations 3


And the perennial innovators over at Slack:

Graphic Design Trends - Authentic and Genuine Stock Photos1


They really have been one of many first corporations that I seen creating these artworks. And so they have been creating superb illustrations for his or her content material ever since!

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8. Genuine and Real Inventory Images

As you’ve most likely seen many manufacturers are creating some very inventive designs to appear extra real. Or to make them really feel extra genuine, as a substitute of a faceless company.

This push into the extra actual and real shall be seen in the kind of inventory images they use this yr as effectively.

I really feel that loads of inventory images have turn out to be too skilled, polished and obscure. Of their quest to succeed in as many individuals as potential, these photographers select a protected topic.

Overly edited images are additionally out this yr, readers really need extra real and authentic-looking images of individuals. The viewer ought to be capable of see themselves mirrored within the picture.

These new inventory images seem like they have been taken with somebody’s private digicam or telephone. Kinda just like the examples of individuals under:

Graphic Design Trends - Authentic and Genuine Stock Photos3


These examples actually seem like they have been taken by a bunch of mates hanging out, not by an expert.

The identical factor could be mentioned about these images as effectively! In every of those free inventory images, the colours look actual and never prefer it was overly edited:

Graphic Design Trends - Authentic and Genuine Stock Photos4

Nearly like one thing you’ll see in your Instagram feed out of your cousin that travels an excessive amount of.

And I used to be capable of finding these examples comparatively straightforward, so it baffles me when manufacturers all use the identical generic picture.

These ultra-generic footage which may relate to the content material ought to be averted this yr. Like this instance, which has been utilized by virtually each tech firm at the least as soon as:

Graphic Design Trends - Authentic and Genuine Stock Photos2

As a reader, this picture tells me nothing about your content material as a result of it’s so common!

As a substitute, shoot for images that provide help to inform a visible story and add to the narrative. As a substitute of simply filling an open house in your weblog or social media feed!

As an illustration, in comparison with the instance above, these images would work significantly better in a tech-focused weblog article:

Graphic Design Trends - Authentic and Genuine Stock Photos5

Like I mentioned beforehand, these images depict an actual scene that you would put your self into. And so they really feel like they have been snapped within the second.

Not meticulously deliberate like among the examples under:

Graphic Design Trends - Authentic and Genuine Stock Photos5

Ugh, that fist bump picture makes me cringe a bit of bit.

Now in my expertise, the laziest content material creators love the generic and overtly deliberate inventory images. Ones that took them just a few seconds to seek out, and have already been utilized by hundreds of thousands of individuals.

I hate these sorts of inventory images.

I imply, when you can’t take the time to create or discover a higher inventory picture, why ought to I take my time to learn it? I believe a lot of you’ll agree with that assertion.

So in 2019 don’t be a type of creators, as a substitute attempt to be extra bizarre, distinctive and real together with your visuals!

And better of all, you could find these nice examples and hundreds of thousands of extra inventory images for FREE on Venngage now:



Now that you’ve got seen what’s going to dominate graphic design developments in 2019, why don’t you check out the developments that have been in style in 2018!

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The most important graphic design developments for 2018:

Graphic Design Trends Infographic - Multiple brand color schemes 2


1. A number of model coloration schemes

Historically, corporations have just a few colours that they use throughout all of their branding and design work. This helps folks acknowledge them out on the earth, on social media and different locations on-line.

However I believe this design “custom” goes to be utterly upended as manufacturers search for extra methods to face out in 2018 and past.

In truth, corporations rebranding with a plethora of colours schemes is among the first graphic design developments that I see actually taking off.

Spotify began doing this just a few years in the past in all aspects of their design however they have been one in all only some.

Graphic Design Trends Infographic - Multiple brand color schemes 1

Now they’ve such a robust visible model that I do know one thing got here from Spotify virtually immediately.

Dropbox additionally determined to utterly ditch their previous coloration palette in 2017 to assist replace their model and attain.

Normally, a rebranding effort updates the font or graphic of an organization brand, however this one was utterly completely different.

As a substitute of fixing their brand design, which everybody already knew, they added a ton of latest official model colours to make use of with it.

They constructed this new branding to point out that nice issues can occur when numerous minds work collectively. And I hate to say it as a result of some folks weren’t huge followers, however I kinda love the rebrand.

Graphic Design Trends Infographic - Multiple brand color schemes 3

They already had a brand that everybody knew, however now they’ve a ton of latest methods to make use of it. If you end up an enormous firm like Dropbox that should enchantment to virtually each trade, this type of flexibility is good.

I additionally assume that this alteration actually displays their development as an organization from a free place to retailer your college paper, to one thing that connects the creatives of the world.

Simply check out how they developed their social media presence from final yr:

Graphic Design Trends Infographic - Multiple brand color schemes 4

To this yr with the rebrand:


It’s virtually like night time and day. Who would have thought that breaking design conventions would have allowed for a lot inventive freedom?

Nonetheless, I do assume that this type of rebrand can solely work with an organization that’s as huge and recognizable as Dropbox.

Or eBay, which truly rebranded just a few months earlier than Dropbox. Of their rebrand, eBay additionally determined so as to add a ton of latest colours, whereas maintaining their recognizable brand.

If we wish to evaluate the 2 rebrands, I believe that eBay would win. That isn’t as a result of I used to be not impressed by Dropbox’s efforts, I simply assume that it matches eBay’s core enterprise and merchandise higher.

Plus, they’re utilizing the rebrand throughout all components of their platform.

The designers at eBay have used the colour improve to unify hundreds of thousands of merchandise throughout their website.

Graphic Design Trends Infographic - Multiple brand color schemes 5

They could not all share the identical colours, however they’ve the identical really feel. Regardless that it’s a mixture of pastels and daring colours, the location nonetheless seems to be extremely clear.

Moreover, they’ve discovered a method to inject coloration into a spot that’s normally boring and bland: the background.

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This delicate enhance of coloration makes virtually all the things they share on social media stand out from the remainder. Are you significantly going to have the ability to scroll previous this pastel mixer?

Graphic Design Trends Infographic - Color gradients are making a comeback 8

I believe not.

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2. Shade gradients are making a comeback

Every time I consider coloration transitions and gradients, I can’t assist however bear in mind the dangerous phrase artwork from Microsoft Phrase over the previous 20ish years.

Graphic Design Trends Infographic - Color gradients are making a comeback 7

As youngsters, we thought this was the easiest way to make your report on dinosaurs look skilled. And I believe that we have been on to one thing again then.

As a result of in 2018 coloration gradients shall be actually in every single place, from net design to Twitter headers, and even displays. Instagram, all the time forward of the curve, has used it of their branding and logos for the previous few years, truly:

Graphic Design Trends Infographic - Color gradients are making a comeback 3

Now the remainder of the world is beginning to catch up.

The most effective examples I’ve seen of gradients getting used comes from Mixpanel, an analytics firm. As you may see under, they’ve adopted a gradient as the principle background of their website:

Graphic Design Trends Infographic - Color gradients are making a comeback 5

This can be a widespread means for websites to maintain a easy background, and add just a few prospers. In any other case, you’re caught with a fairly boring single-colored background.

What I haven’t seen a lot of is gradients being utilized in every bit of visible content material, like Mixpanel did:

Graphic Design Trends Infographic - Color gradients are making a comeback 6

This wholehearted adoption of coloration gradients provides the corporate loads of inventive freedom, with out straying too removed from their model. As a result of on this case, a number of coloration gradients is their branding.

The graphs and charts are by far my favourite use of coloration gradients. It provides that little one thing additional and helps them stand out from the noise. These ideas are just like web site design must-haves.

A number of different massive tech manufacturers are bringing gradients again into their designs. Like Stripe:

Graphic Design Trends Infographic - Color gradients are making a comeback 4

Polaroid, with a extra delicate gradient:

Graphic Design Trends Infographic - Color gradients are making a comeback 2

And even Skype:

Graphic Design Trends Infographic - Color gradients are making a comeback 1

However my favourite means to make use of a gradient is by overlaying it on a picture or making a duotone. Kinda like what The Subsequent Internet did under:

Graphic Design Trends Infographic - Better branded social media images 5

It provides a lot additional energy to the picture.

All this with a easy gradient, a design trick the web likes to hate. However as we’ve seen in these examples, they’re a good way so as to add a bit of little bit of eye-catching coloration to your design. Plus, they can assist enhance any picture or inventory picture.

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3. Higher branded social media pictures

Final yr I talked a bit of bit about utilizing extra genuine images in all components of your design and advertising methods. This yr, I really need you to deal with extending that pattern to your social shares as effectively.

Readers and customers use social media to distract themselves from what is occurring of their life.

They don’t wish to see a tenuously related inventory picture that you just picked in two seconds for the sake of getting a picture. That reveals readers that the one who produced the content material didn’t care sufficient about their work to seek out an impactful picture.

If the one who created the content material doesn’t care, why must you?

For instance, when you have been scrolling via your Twitter feed, would you click on on the tweet that used this picture?

Graphic Design Trends Infographic - Better branded social media images 1

Or this one from Cubeit?

Graphic Design Trends Infographic - Better branded social media images 3

Now, technically both would work for a similar tweet, however the one from Cubeit is the clear winner. By a mile.

How do I do know this? As a result of that picture made me cease in my livid scrolling tracks and wish to learn the article.

I have to sound like a damaged report by now due to how typically I discuss not utilizing dangerous inventory pictures in your design work. However I additionally consider that this is among the best methods to your model to face out on social media.

The picture shall be the very first thing the readers are going to see on social media, and possibly then they’ll learn the textual content.

Your content material may very well be nice however it’s going to by no means get the prospect since you picked a foul featured picture. Even one thing so simple as what Quuu did under seems to be 100 instances higher than a inventory picture of a pc:

Graphic Design Trends Infographic - Better branded social media images 4

One among my favourite examples of this pattern comes from Moz:

Graphic Design Trends Infographic - Better branded social media images 2

They connect a face to virtually all of their tweets. As a substitute of a generic inventory picture, you see a pleasant face, from the one who wrote the article, shining again at you.

Additionally they use Rand Fishkin, in as many pictures as they will. This isn’t solely an awesome branding play, it additionally humanizes the corporate as an entire.

Graphic Design Trends Infographic - Unconventional colors everywhere 6

Once I consider Moz now, I don’t consider a faceless company-I consider an progressive particular person.

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4. Unconventional colours in every single place

As we now have seen to date, 2018 is the yr of taking dangers in your design.

The most effective locations to begin taking dangers is within the colours that you just use.

That doesn’t imply that you just want utterly rethink your model’s coloration palettes, like among the manufacturers I’ve talked about already. As a substitute, be able to inject some extra dangerous colours in your design initiatives this yr.

Daring colours are the most typical driving power that we now have seen behind every of the design developments this yr. I wouldn’t name any of the next colours conventional in any sense of the phrase:

Graphic Design Trends Infographic - Unconventional colors everywhere 5

Sticking to the standard company blue palette isn’t going to chop it this yr. Additionally, when you seen, minimalism and impartial coloration schemes are on its means out.

As a substitute, I like to recommend going a bit of off the rails with the colours you pick-within motive.

Discover just a few colours that you could name your “unofficial model colours” and use them throughout all of your initiatives. This fashion, you are able to do one thing new and thrilling however nonetheless keep near your core values somewhere else.

An important instance of utilizing daring coloration comes from the sports activities world, in Bleacher Report. They’re in an especially aggressive house, preventing with 1000’s of sports activities writers to your eyeballs.

Graphic Design Trends Infographic - Unconventional colors everywhere 4

However they constantly use daring, vibrant colours of their designs to distinguish their content material from these others. As a result of they do it so effectively, you may shortly spot a Bleacher Report article or Tweet out on the earth.

One other instance is Quick Firm, who’ve taken to utilizing extra non-traditional colours of their journal cowl designs to entice readers.

Graphic Design Trends Infographic - Unconventional colors everywhere 2

Like Bleacher Report, they’re additionally utilizing vibrant and daring colours to face out in a really aggressive house: print journalism. With every challenge, they’re preventing with 1000’s of opponents to get the eye readers. And that isn’t a straightforward job.

Even on-line they’re utilizing coloration so as to add one thing additional to their design work.

Graphic Design Trends Infographic - Unconventional colors everywhere 3

With the straightforward addition an fascinating color-or five-they made every graphic rather more fascinating.

Now, I hate to convey Spotify up once more, however they’ve successfully been disrupting the house for the previous few years. You’ll be able to positively see this of their coloration utilization recently as effectively:

Graphic Design Trends Infographic - Unconventional colors everywhere 1

I’ve talked just a few instances earlier than about being to identify one thing from Spotify simply from their non conventional coloration utilization. Particularly of their most up-to-date Wrapped expertise, which reveals your listening habits for the previous yr:

Graphic Design Trends Infographic - Bold & handwritten fonts dominate 1

For just a few weeks after they launched this promotion, I used to be even capable of spot different folks’s lists, simply primarily based on the colours they used.

If that isn’t an efficient use of coloration, I don’t know what’s.

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5. Daring & handwritten fonts dominate

One other means so as to add some eye-catching options to your designs is to make use of some daring or handwritten fonts. That is one other pattern that appears to come back from the design world, shifting away from boring minimalism as an entire.

Daring and handwritten fonts are going to face out towards the straightforward or overused fonts that your opponents are utilizing. And they’re going to assist your content material soar off the display on social media-whether it’s infographics to your weblog, Fb advertisements, or motivational quotes in your social media.

Kinda like my alma mater, the College of Arkansas, does under:

Graphic Design Trends Infographic - Bold & handwritten fonts dominate 3

They’re positively followers of daring fonts, nonetheless what they aren’t followers of is profitable apparently.

Now, as a substitute of taking a look at extra examples that solely use daring or handwritten fonts, I assumed it could be fascinating to seek out ones that effortlessly use each.

An important instance comes from the shoe big, Adidas. They could truly be my new favourite firm in 2018. I imply have you ever seen these NMDs and Ultraboosts?!

Throughout their website, they use daring fonts of their graphics or textual content, which seems to be nice:


And whenever you soar over on social media, daring handwritten fonts take over:

Graphic Design Trends Infographic - Bold & handwritten fonts dominate 4

However neither feels out of the odd for a model like Adidas. The whole lot they create and share feels pure as a result of they’ve created such a robust visible model over the previous few years.

I consider that this adoption of extremely daring and handwritten fonts coincided with their plan to turn out to be a extra fashion-forward model. That alternative has helped actually promote the mystique of those new varieties of footwear they’re creating.

One other unimaginable instance of utilizing each daring and handwritten fonts collectively comes from Adobe:

Graphic Design Trends Infographic - More custom illustrations 1

With this Digital Advertising Report, they can seamlessly mix collectively each daring and handwritten fonts, along with utilizing some superior gradients, GIFs and distinctive colours.

In truth, Adobe appears to be embodying the entire graphic design developments I’ve talked about to date. If the chief in design is utilizing them, I believe they’re a protected guess.

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6. Extra customized illustrations

Over the previous yr or so I’ve seen designers transfer away from cookie-cutter graphics to extra customized icons and illustrations. And I couldn’t be happier.

This motion began to take type final yr with the rise of hand-drawn illustrations and icons.

However these illustrations and icons will turn out to be much more distinctive in 2018, as manufacturers look to distinguish themselves much more. I imply, have a look at how Strikingly has used the illustrations to make their weblog headers look superb:

Graphic Design Trends Infographic - More custom illustrations 3

Nobody else goes to have the ability to replicate that, particularly with a inventory picture.

So as a substitute of utilizing a boring picture, I’d advocate creating some customized graphics. Like Discord has performed under:

Graphic Design Trends Infographic - More custom illustrations 2

As a tech firm that caters to players and techies, these icons match them completely. I imply simply check out their homepage:

That may be a effectively thought out model!

Additionally, I consider that this pattern is one other rejection of the overly clear and considerably boring design “guidelines” that dominated the previous decade.

Now, as a substitute of following these guidelines, designers are making their very own. You’ll be able to clearly see this with the rise of customized illustrations and icons getting used throughout the spectrum.

From the straightforward hand-drawn icons that MailChimp makes use of:

Graphic Design Trends Infographic - More custom illustrations 4

To the one-of-a-kind illustrated pictures in InVision weblog posts:

Graphic Design Trends Infographic - More custom illustrations 6

If you’re on the lookout for one thing that appears a bit of extra like artwork, I’d try the examples from Slack under:


Moreover, when somebody takes this a lot effort and time to create a featured picture, you recognize the content material goes to be good. They can use the picture to make a primary impression with their viewers virtually immediately.

That’s why I’m pushing for extra graphics like this in 2018 and past!

Individuals are on the lookout for extra authenticity in all components of their digital life and it is a nice method to enchantment to that. As a substitute of utilizing a foul inventory picture, use an superior illustration or icon.

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7. Higher GIFs, much less reactions

One among my favourite issues to come back out of the internet-maybe ever-are GIFs.

I take advantage of them every day to speak with my mates and coworkers. They’re excellent little methods to point out how you’re feeling. They’re additionally utilized by your favourite hip model to point out they’re nonetheless cool.


Utilizing response GIFs and such are nice to ship on Slack or Tweet to your pals. However in 2019, your GIF utilization as a model or firm must be taken to the subsequent stage.

Most individuals would additionally acknowledge a GIF because the response ones we’re all so keen on. However they can be utilized for a lot extra.

Like as infographics that truly add to your share or article in a significant means. The most effective examples of utilizing GIFs on this method comes from the sports activities world, truly.

My hometown Kansas Metropolis Chiefs are huge customers of GIFs on sport days and it actually provides to the expertise.

Now, I normally don’t have time to observe an entire sport, however I like that I can shortly scroll via my Twitter feed and get an replace.

These updates stick out greater than a easy textual content replace would. They might not be probably the most breathtaking GIFs however they assist folks hold observe of what’s going on.

It helps foster a dialog with their viewers and that ought to be one in all your targets when utilizing GIFs this yr. Don’t simply slap a response GIF on a share or article, as a result of somebody will snicker and transfer on with their day.

One other means to make use of GIFs this yr is to switch your featured pictures and weblog headers. Like on this one from Axios about nuclear tax credit:

Graphic Design Trends 2018

That may positively seize somebody’s consideration, regardless of the platform.

However simply because I’m recommending that you just improve your GIFs, doesn’t imply all of them need to be bland or severe. They’ll nonetheless have that factor of silliness that GIFs are identified for.

For those who can create and share GIFs that marry these three concepts collectively properly, you’ll be set in 2019 to essentially capitalize on this social media advertising pattern.

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8. Cinemagraphs are gaining extra traction

After speaking about GIFs, it’s time to speak about their extra refined cousins: cinemagraphs.

Cinemagraphs are principally GIFs or movies which were utterly frozen, apart from a tiny space of delicate motion. Right here is one in all my favourite examples:


I’m guessing you’ve extra expertise with GIFs. However cinemagraphs are going to proceed to realize floor in 2018.

Particularly with extra design and tech-focused corporations on the earth. Like my buddy’s podcast, the Pitch, which has a big viewers of tech and startup aficionados.

The delicate adjustments within the stars could not look like a lot, however they positively add a bit of one thing that folks will cease and check out.

Cinemagraphs are much less obtuse than a GIF or a video, and might nonetheless be utilized in all components of your advertising or design work.

Due to that considerably delicate motion, I consider that they’re extra eye-catching than a video or static picture. Plus they are often little artworks that convey prospects to your publish or share.

Design that fights again

The driving power behind this yr’s graphic design developments is the riot of designers towards the plain, white coloration schemes and sparse aesthetics that the titans within the tech trade have pushed for the previous few years.

Now we’ll see designer take an entire new strategy. Will probably be intense, progressive and exquisite. I imply, have a look at this yr’s explosion of colours!

As we now have seen in earlier years, many of the innovating shall be performed by the highest tech corporations. They’re those which have the bandwidth, cash and expertise to check a bunch of concepts to see what works finest.

However that doesn’t imply that you could’t implement a few of these in your design. Keep in mind, 2018 is all about taking dangers!

I hope the following pointers will information you in taking up some new design challenges and getting forward of your opponents.

Try final yr’s graphic design developments under.

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The most important graphic design developments of 2017

Graphic Design Trends - Louder and brighter colors 2


1. Louder and brighter colours

Over the previous few years, many tech leaders used muted, protected and simple to digest colours. This was in an try to create a really clear and managed design scheme. It was virtually an try to point out folks that the modern, purposeful future they’ve seen in science fiction motion pictures was already right here.

However now that everybody and their mother have seen this design type work for Apple, the copycats have killed the ability it as soon as held.

Now, in 2017, there shall be a shift away from impartial colours like whites, grays and black, to bolder and brighter colours.

Some corporations are already doing it and have been for some time, just like the music wizards over at Spotify. In truth, they’re already main the pack, utilizing daring colours blended with professionally edited images to create in-your-face designs.

Graphic Design Trends - Louder and brighter colors 3

This type of coloration utilization has turn out to be a part of their model, which implies that their pictures are immediately recognizable. And when you find yourself preventing for actual property on social feeds, highly effective branding like it will provide help to win 2017.

Simply because many corporations shall be ditching their boring coloration schemes in 2017 doesn’t imply there must be a coloration revolution in your organization. Some corporations shall be including only a little bit of coloration, and it’ll make all of the distinction.

Utilizing daring coloration accents can even assist many manufacturers cling to their minimalist roots. By infusing vibrant colours with conventional impartial backgrounds, corporations can provide their branding a recent new look with out straying too removed from what made them nice.

For instance, we already noticed the sort of redesign from Instagram just a few months in the past.

Graphic Design Trends - Louder and brighter colors 4

This easy redesign helped convey them into an entire new period and unified the entire completely different apps beneath one coloration. And similar to with Spotify, the sort of daring coloration utilization is recognizable throughout the net.

A big driving power behind the pattern of daring and vibrant coloration utilization in design comes from Google’s Materials Design. Their design language focuses on flat, organized, and intuitive design. They use “surprising and vibrant” colours, in addition to fonts and pictures which can be as purposeful as they’re pleasing to the attention.

Graphic Design Trends - Louder and brighter colors 5

Truly, loads of the issues that shall be trending in 2017 are influenced by the adoption of the Materials Design ideas.

We took their recommendation when designing this graphic to advertise a brand new e-book. It has been an insanely in style featured picture!

Graphic Design Trends - Louder and brighter colors 1

Don’t be afraid to make use of colours that distinction starkly towards each other.



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2. Daring typography

In 2017, daring typography can even battle towards the ever-dwindling consideration spans of readers, and the saturation of content material. Huge and daring fonts shall be used to seize the attention.

One among my favourite examples of this must be Wired. They use a mixture of fonts to emphasise particular person titles and set up a hierarchy of knowledge on the web page.

Simply check out among the examples from their homepage under:

Graphic Design Trends - Bold typography 4

Moreover, the shift to cell and very excessive definition screens can even improve the necessity for daring fonts. Clearly, an increasing number of folks shall be utilizing their telephones to get content material, and the best way that content material is introduced might want to sustain.

Buffer makes use of sturdy headers within the physique of their articles, not simply firstly, to present them a spine and make it simpler to learn throughout completely different units. I’d advocate utilizing this strategy to assist folks navigate lengthy reads, regardless of the display dimension.

Graphic Design Trends - Bold typography 1

We additionally took the same strategy, when creating this infographic template. Mixing daring font selections with fascinating colours to create an eye catching graphic:

Graphic Design Trends - Google Fonts 1


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3. Google Fonts

I’ve been utilizing Google Fonts for some time now as a result of they’re so versatile. If I must design one factor on-line after which add it to my slide deck, I’m assured the fonts will work collectively. And so they play good with about each web site you construct.

Oh, and did I point out most of those 810 completely different fonts are free to make use of? Yeah, folks like free. And so they like issues which can be insanely straightforward to make use of. Like this instance that makes use of a combination of some in style Google Fonts:

Graphic Design Trends - Authentic photos 12


A few of our hottest fonts on Venngage are daring Google Fonts, like Roboto from above or Open Sans.

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4. Genuine images

As the quantity of content material created annually continues to extend, the necessity for high quality pictures has elevated as effectively. And to maximise the shelf lifetime of a few of these pictures, the creators have needed to make them as generic as potential.

The one downside is that the perfect generic pictures get overused by everybody. If in case you have been lively in tech or advertising scene recently I’m guessing you’ve seen the next picture:

Graphic Design Trends - Authentic photos 11

It has been utilized in touchdown pages on, weblog headers, and even some Instagram posts. To be truthful, I even used it for one of many websites I used to be constructing just a few years in the past. However due to the recognition of this picture and different inventory pictures prefer it, the authenticity has plummeted.

The necessity for clear and ideal pictures in all the things has solely exasperated the issue as effectively.

As reader seeing this picture for the hundredth time, I’d assume that the author or creator doesn’t care about making their work authentic. So why ought to I learn it?

That’s the reason you could begin utilizing genuine pictures that signify your model. Cease utilizing the most well-liked pictures and begin making a few of your personal.

I’m guessing everybody in your workforce has a digicam telephone of their pocket. Why aren’t you utilizing them? Snap just a few images of your product, workplace or some enjoyable footage of your brand and use these as a substitute.

Or if somebody in your workforce is a budding photographer, give them a day or two to shoot some pictures that you need to use for a yr!

For instance, we took an image of a few of our workers for our new web site and couldn’t be happier.

Graphic Design Trends - Hand-drawn graphics and icons 6

By doing this, we added the human factor again to our pictures, that so many of those inventory images are lacking.

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5. Hand-drawn graphics and icons

The necessity for extra genuine pictures can even affect icons and graphics. Just lately we now have seen manufacturers embrace this wholeheartedly as they appear to distinguish themselves from the pack. This can even add a private or enjoyable factor again into your design or content material work. And this will’t be performed with off-the-shelf icons or graphics.

Many may even see this pattern as infantile or unprofessional, however it’s going to positively provide help to stand out on-line. Like lots of the graphic design developments in 2017, it is a push again on the clear and virtually medical nature of design lately.

For instance, Dropbox has adopted using hand-drawn illustrations in all the things they do. It has turn out to be a part of their model now and is definitely recognizable.

Graphic Design Trends - Hand-drawn graphics and icons 3

Plus, it places the person relaxed, appeals to the kid in all of us, and makes the product appear extra accessible. That is particularly useful if you’re a big tech firm like Dropbox.

One other nice instance of hand-drawn icon comes from Casper, a mattress firm. They use illustrations on virtually all of their touchdown pages Like this fascinating one under:

Graphic Design Trends - Hand-drawn graphics and icons 2

MailChimp additionally acquired into the spirit and used hand-drawn illustrations of their 2016 annual report!

Graphic Design Trends - Hand-drawn graphics and icons 5

And eventually, for yet one more GREAT instance, we glance to Moz. They use illustrations of their weblog headers, like this one:

Graphic Design Trends - Hand-drawn graphics and icons 4

We even have launched extra hand-drawn illustrations in Venngage as effectively. I’m notably a fan of among the ones under:

Graphic Design Trends - Hand-drawn graphics and icons 1


And our love for hand-drawn icons generally makes its means into different initiatives as effectively.

Graphic Design Trends - Minimalism that goes back to its roots 1

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6. Minimalism that goes again to its roots

For those who have been to explain what minimalism was to a stranger, you’ll most likely discuss a scarcity adornment in design, with a deal with performance. You’d most likely additionally consider a impartial coloration palette of blacks, grays, and whites.

Evidently the true spirit of minimalism-pared down, purposeful design elements-has been misplaced and, as a substitute, changed with boring black and white coloration schemes. I think this was performed to make up for the dearth of processing energy and display dimension on cell units.

In 2017, that can all change. That is the yr that minimalism, hopefully, will get its groove again. And that entails utilizing much more coloration. Cellular units at the moment are simply as highly effective as computer systems and a few even have higher screens.

One among my favourite minimalist-influenced designs must be Medium’s brand. They have been capable of embrace a bunch of various colours however nonetheless create a really minimalist brand.

Graphic Design Trends Example

One other brand redesign that influenced minimalism with coloration occurred just a few years in the past with Google, who occurs to be a catalyst for a lot of of those new graphic design developments. They shaved a bit of bit off their typeface but additionally debuted an entire new “G” brand, which I’m nonetheless a fan of.

Graphic Design Trends - Minimalism that goes back to its roots 3

The whole lot about that screamed minimalist however there was not one point out of it within the press as a result of true minimalism has been misplaced to most of the people. As a result of it didn’t seem like it was created earlier than coloration was invented and solely used one form, it was not a minimalist brand.

As a substitute, it was extra colourful and popped off the page-but it was nonetheless a minimalist brand. And following that redesign, like so many issues earlier than, folks adopted Google’s lead.

We’ve even began emulating a extra minimalist type with our featured pictures for blogs.

Graphic Design Trends - Duotones 1

The straightforward design clearly communicates the message of the graphic.

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7. Helpful GIFs

Everybody (effectively, virtually everybody) loves GIFs. They’re the right little dialog helper that expresses emotion when textual content gained’t do the trick.

Plus, they don’t require any particular software program to run, normally have a small file dimension, and could be embedded nearly anyplace.

So they’re higher than movies and pictures, typically when loading time or knowledge utilization must be minimized. And I believe that versatility is what’s going to make them even higher and extra helpful in 2017.

One among my favourite methods to make use of GIFs is as featured pictures to your weblog posts or article. As a substitute of utilizing boring inventory pictures, make investments a couple of minutes of your time in making a GIF.

It doesn’t need to be a murals, nevertheless it positively will draw consideration to your publish when shared on social media.

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8. Duotones

Duotones are merely the combining of two colours on a picture, normally utilizing very vibrant or contrasting colours. They require a little bit of design work however it’s most positively price it.

Solely a talented designer can actually create a tremendous duotone. It’s actually previous my ability stage however that doesn’t imply you shouldn’t embrace it in your 2017 design plans!

Graphic Design Trends - Duotones 2

Spotify was one of many first to essentially push the sort of design into all components of their branding, and plenty of different manufacturers have adopted their lead since. Like under:

8 Graphic Design Trends that Will Define 2022 [Infographic] - Venngage

They’ve been in a position to make use of this strategy to paint to face out in not solely the streaming house however music typically. And you need to use it in the identical means to your trade!

This daring use of contrasting coloration can even convey some originality into your design. And hopefully, make it pop on the white backgrounds of the numerous social media websites.

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